#None #Lucky Dog #Brandon McMillan #Xumo Play

Exciting Launch of Lucky Dog Channel on Xumo Play

Hearst Media Production Group Partners with Xumo

In a significant development in the world of streaming entertainment, Hearst Media Production Group (HMPG) and Xumo, the collaborative streaming platform owned by Comcast and Charter, have unveiled the Lucky Dog Channel, which has premiered exclusively on Xumo Play. This new channel aims to capture the hearts of animal lovers by offering a blend of original series and a comprehensive library of previously aired episodes.

Features and Programming

The Lucky Dog Channel introduces its first original series, titled Lucky Dog Best in Show. This exciting feature highlights the extraordinary qualities of various dogs previously showcased on the original series, celebrating the fastest, funniest, and most fascinating canines. Viewers can also enjoy the rich 12-season archive of the award-winning Lucky Dog franchise, hosted by the celebrated animal trainer Brandon McMillan.

In addition to entertainment, the channel offers exciting sponsorship opportunities tailored for brands looking to connect with enthusiastic pet owners. Advertisers will benefit from unique options, including prominent in-grid advertisements, branded promotions, and customized ad overlays that maximize brand visibility. These innovative advertising strategies will engage a passionate audience, aligning with their love for pets and animals.

A Tradition of Excellence

Since its inception, Lucky Dog has played a vital role in rescuing and rehoming over 200 dogs, also earning numerous accolades in the form of three Daytime Emmy® Awards, 55 Telly Awards, and several others. The channel embodies the commitment to pet adoption and responsible ownership, which resonates with its viewers. McMillan's outstanding contributions to the series have earned him two Daytime Emmys for Outstanding Host in a Lifestyle/Travel/Children's program, further underscoring the show's reputation for quality content.

Engaging Advertisers with Quality Programming

As the FAST (Free Ad-supported Streaming TV) landscape continues to evolve, Hearst and Xumo are working hand-in-hand to enhance marketers' engagement opportunities. Andrew Tew, HMPG's Senior Vice President of Global Licensing and Distribution, remarked, "Our partnership with Xumo Play allows brand partners and advertisers to engage audiences more meaningfully than ever."

Stefan Van Engen, Vice President of Content Programming and Partnerships at Xumo, adds, "With the Lucky Dog Channel, we are enhancing the quality programming our audiences have come to expect, while giving advertisers a chance to create immersive brand experiences that resonate with our engaged viewers."

About Xumo and Hearst Media Production Group

Xumo is a joint venture dedicated to building a cutting-edge streaming platform aimed at reshaping the entertainment industry. The platform boasts various services, including Xumo devices, Xumo Play, and Xumo Enterprise, guiding users through an enhanced streaming experience.

Meanwhile, HMPG specializes in producing and distributing original content across a multitude of platforms. The company is recognized for its high-quality broadcasts and innovative partnerships, with a diverse program lineup available to audiences in over 100 countries.

With the launch of the Lucky Dog Channel, HMPG and Xumo reinforce their commitment to delivering engaging content that not only entertains but also inspires viewers to support animal rescue and adoption efforts. This new venture represents a unique blend of fun and philanthropy in the realm of pet entertainment.

In summary, pet lovers can rejoice with the Lucky Dog Channel now streaming on Xumo Play—it's a perfect destination for heartwarming stories and engaging programming that champions the bond between humans and their furry companions.