Eat Me Inc. Merges
2025-12-24 07:50:08

Eat Me Inc. Enhances Group Structure with Strategic Mergers to Foster Growth

Eat Me Inc. Merges with Tokyo Confidential and Munchies



Eat Me Inc., a prominent hospitality group operating diverse dining establishments in Tokyo and Niseko, has recently announced the acquisition of Tokyo Confidential Inc. and Munchies Co. Ltd., effective December 1, 2025. This strategic merger aims to unify the company's management structure, enhancing operational efficiency and enabling the sharing of expertise across its brands.

Founded by CEO Azusa Iida, Eat Me Inc. currently oversees six restaurant locations and is involved in catering, brand development, menu supervision, consulting, and creative production, making it a multifaceted player in the industry. The company is dedicated to establishing itself as a distinctive hospitality brand originating from Japan, continually creating new values and setting standards through the exchange of culinary and cultural experiences.

Expanding Business Horizons



In line with its strategic plans, the company is expanding its footprint to Niseko, Hokkaido, in 2024, debuting a sister restaurant named Niseko Confidential. Following this, in December 2025, the company is set to launch Tepache, a restaurant bar featuring one of Hokkaido’s largest collections of agave spirits and authentic Mexican cuisine, alongside AóRA, which will focus on course meals utilizing rich local ingredients.

Niseko, an international resort attracting guests from all over the world, offers a unique opportunity for Eat Me Inc. to merge local culture with global sensibilities. The company aspires to promote the essence of Japanese hospitality on a global scale, supported by a diverse team shaped by various backgrounds and experiences.

Restaurant Details



  • - Tokyo Confidential
Location: THE V CITY PLACE 9F, 1-6-1 Azabu Juban, Minato, Tokyo
Hours: Mon-Sat: 18:00–1:00 AM, Sun: 18:00–12:00 AM
Website: tokyoconfidential.com
Instagram: tokyoconfidentialbar

  • - CEDROS
Location: Tradgard Daikanyama D, 1-32-3 Ebisu Nishi, Shibuya, Tokyo
Hours: Daily: 18:00–11:00 PM
Website: cedros.jp
Instagram: cedrostokyo

  • - CABIN (Closing on December 31, 2025)
Location: 1-10-23 Nakameguro, Meguro, Tokyo
Hours: Tue-Thu: 18:00–12:00 AM, Fri-Sat: 18:00–1:00 AM
Website: cabintokyo.com
Instagram: cabin_nakameguro

  • - Niseko Confidential
Location: 2-1-3 Hirafu 2 Jo, Kutchan, Hokkaido
Hours: 3:00 PM–12:00 AM
Website: nisekoconfidential.com
Instagram: nisekoconfidential

  • - Tepache
Location: 2-1-3 Hirafu 2 Jo, Kutchan, Hokkaido (2nd floor)
Hours: 5:00 PM–12:00 AM
Website: tepache-niseko.com
Instagram: tepache_niseko

  • - AóRA
Location: 1-3-2 Hirafu 1 Jo, Kutchan, Hokkaido (1F Chaturium Niseko)
Hours: 6:00 PM–12:00 AM (Last Order 11:00 PM)
Website: aora-niseko.com
Instagram: aora_niseko

About Eat Me Group



Established in Tokyo, Eat Me aims to merge Japanese and international service cultures, promoting a hospitality brand that resonates worldwide. With the new expansion to Niseko, it seeks to offer an exquisite dining and bar experience that showcases Japanese culinary finesse and hospitality flair. The group operates a range of venues including the award-winning cocktail bar Tokyo Confidential, the retreat-like CABIN in Nakameguro, the seaside restaurant CEDROS in Daikanyama, and the Après-ski spot, Niseko Confidential. Furthermore, with the upcoming opening of Tepache and AóRA in winter 2025, the group aims to redefine the dining landscape in Japan.

For more information, visit Eat Me's official website.


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Topics Consumer Products & Retail)

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