How Rupra Bou Achieved 0% Employee Turnover Rate with TUNAG Implementation

Overview of Rupra Bou and TUNAG

Rupra Bou, a prominent beauty salon chain based in Toyohashi, Aichi, is making waves with its innovative approach to employee retention. By leveraging an engagement platform called TUNAG, they have successfully achieved a 0% turnover rate for new graduates in the fiscal year 2025. This article explores how the salon established a culture of appreciation and communication across its various locations.

Background to the Implementation

The company operates multiple salons employing a diverse workforce, including full-time employees and part-time staff, as well as beauty students. Historically, communication between stores relied heavily on personal social media, which led to scattered information and blurred boundaries between personal and professional life. Moreover, in an industry where sales figures are prioritized, the hard work of support staff often goes unrecognized, creating a significant organizational challenge.

Establishing Three New Habits with TUNAG

To tackle these issues, Rupra Bou adopted TUNAG, which offers a centralized platform for all staff to easily access information. The company has successfully cultivated three essential habits:

1. Rewarding Efforts through a Unique Point System
Staff members earn points when they meet targets or help out at other locations. These points can be redeemed for practice equipment and products, thus providing a way to appreciate contributions that might not be reflected in regular wages, especially for part-time students or temporary staff.

2. Sharing Knowledge to Showcase Individual Contributions
Employees independently share their successes across all locations, making the impactful work of staff more visible to upper management. This has fostered regular feedback and acknowledgment from executives, creating a culture where staff feel valued and recognized.

3. Visualizing Gratitude through Thank You Cards
With 30 to 40 thank-you cards shared monthly, the salon has established a tradition where the finer support and contributions are acknowledged. This not only strengthens inter-store connections but also promotes a supportive environment.

Achievements Post-Implementation

A year into implementing TUNAG, an impressive 80% of employees log in regularly. Most notably, the company has achieved a 0% turnover rate for new graduates, thanks to heightened engagement and transparency about training progress. This initiative has instilled a sense of security and motivation among young staff members.

Insights from Rupra Bou's HR Manager

Mr. Morita from Rupra Bou expressed that creating an environment conducive to convenience is key to sustaining engagement. Feedback from daily reports has helped management stay in tune with positive developments in the field, leading to heartwarming reactions to the thank-you cards. Moving forward, they plan to enhance communication from executives and leaders to further deepen the sense of unity within the organization.

Understanding TUNAG

TUNAG is an integrated platform designed to boost organizational productivity and reduce turnover rates by facilitating internal communication and information sharing. By April 2026, it boasts over 1,400 companies using it and more than 1.5 million users. This practical support system diverges from traditional survey-based engagement strategies, offering functions tied to daily behaviors, ultimately aiding in overcoming organizational challenges.

Conclusion

The successful implementation of TUNAG by Rupra Bou serves as a compelling case study in the beauty industry. By prioritizing staff engagement through recognition and communication, they have fostered a resilient workforce ready to thrive in a competitive market. Their journey underscores the growing importance of leveraging technology to create a happier, more productive workplace.

For More Information

To learn more about TUNAG, visit their official website: TUNAG Official Site. Instructional resources are available for companies considering similar engagement strategies.