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Rishabh Software and Unacast Join Forces to Transform Audience Measurement

In a significant move to improve audience measurement and location intelligence, Rishabh Software has announced a strategic partnership with Unacast. This collaboration combines Unacast's expertise in location intelligence with Rishabh's capabilities in AdTech, AI, data, analytics, and cloud solutions. The goal is to create innovative initiatives that help organizations better understand their audience, assess the effectiveness of their marketing campaigns, and enhance customer engagement.

Meeting the Demands of Modern Marketing

As the landscape of advertising continues to evolve, there is an increasing need for greater visibility into customer behaviors and campaign performance. Advertisers, retailers, media owners, and agencies are looking for ways to bridge the gap between digital engagement and real-world impact. This partnership seeks to develop scalable analytics that prioritize privacy while delivering actionable insights.

Through the collaboration, Rishabh Software aims to utilize Unacast's cutting-edge location intelligence platform to construct advanced audience measurement and attribution solutions. This partnership is expected to expand into a comprehensive portfolio that includes audience measurement, omnichannel attribution, retail media analytics, and more. By translating mobility and visitation data into tangible business insights, Rishabh intends to empower organizations to enhance their marketing strategies and make informed decisions based on reliable data analytics.

Insights from Leaders in the Field

Saumil Shah, Chief Strategy Officer at Rishabh Software, stated, "As businesses increasingly seek measurable outcomes, the integration of audience intelligence and location-based analytics is essential in today's marketing tech landscape. We are thrilled to collaborate with Unacast, enabling us to offer enhanced location intelligence capabilities to our clients." His sentiments were echoed by Chris Gildea, Chief Revenue Officer of Unacast, who expressed excitement about the partnership. Gildea noted, "By combining our mobility data with Rishabh's engineering skills, we can give advertisers and media owners the tools they need to demonstrate real-world impact, enhancing their overall measurement capabilities."

The alliance between these two organizations acknowledges the growing demand for privacy-focused solutions. Such tools not only allow businesses to gain deeper insights into customer behavior but also drive improved media performance and facilitate more informed business decisions.

About Rishabh Software and Unacast

Rishabh Software is dedicated to helping organizations advance their digital transformation through innovative solutions encompassing AdTech, AI, and data. Their focus on modernizing cloud solutions positions them favorably in the marketplace. In parallel, Unacast has made a name for itself by offering privacy-first location intelligence, enabling businesses to measure real-world behaviors effectively and make data-driven decisions.

In conclusion, the collaboration between Rishabh Software and Unacast represents a forward-thinking approach to addressing the needs of modern marketers. By pooling their strengths, the two companies are set to reshape the methodologies employed in audience measurement and location analytics, leading to smarter business practices in the digital age.