#Japan #Tokyo #Seven-Eleven #Frozen Rice Balls #Chicken Burdock

New Frozen Rice Balls from Seven-Eleven Japan

On February 10, 2023, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, launched two new frozen rice ball options: Chicken Burdock Rice Balls and Salmon and Soy Sauce Rice Balls. These products are designed to provide both convenience and deliciousness, meeting the ever-growing demand for quick meal solutions.

Chicken Burdock Rice Balls

The Chicken Burdock Rice Balls utilize soft barley, which not only absorbs the rich flavors of chicken and burdock but also contributes to a satisfying texture. With the combination of these ingredients, this rice ball offers a delightful taste experience.

Incorporating burdock, known for its health benefits thanks to its high fiber content, adds a robust flavor to the rice balls. Using the skin of the burdock enhances its aromatic qualities, providing a depth of flavor that traditional rice balls may lack. Furthermore, a special chicken broth is employed to ensure a fluffy texture, creating a light aroma that wafts beautifully when heated. Every bite is a burst of savory goodness!

Salmon and Soy Sauce Rice Balls

Available as a complement to the Chicken Burdock option, the Salmon and Soy Sauce Rice Balls combine two popular rice ball fillings: salmon and katsuobushi (dried bonito flakes). This fusion allows customers to enjoy two distinct flavors in one product, making it a fantastic choice for indecisive eaters.

The unique taste of the salmon is elevated by using a special extract during the cooking process, while the katsuobushi flavor is balanced with a refined mix of kombu (seaweed) and katsuo (bonito) broths, promising a refined umami essence in each morsel.

Affordable Pricing Strategy

In this era of rising food prices, where projections indicate that food costs will rise to 125.8% of 2020 levels by 2025, Seven-Eleven has strategically focused on maintaining affordability. Each rice ball is priced under 100 yen (tax excluded), ensuring that gourmet taste doesn’t break the bank. The company prides itself on balancing nutritional quality with an accessible price point.

Packaged conveniently with each rice ball placed in individual trays allows for easy consumption, making them an ideal choice for on-the-go meals. The two-piece pack hits the sweet spot for those with minor hunger pangs or looking to add a tasty side dish.

Ongoing Popularity of Frozen Rice Balls

In addition to the new flavors, Seven-Eleven continues to offer other popular options such as the Aged Brown Rice Rice Balls and Grilled Rice Balls. The Aged Brown Rice variety features the unique texture of soft and fragrant brown rice, inspired by the renowned YUWAERU restaurant. The Grilled Rice Balls, seasoned with three kinds of soy sauce, provide a perfectly grilled taste that customers have come to love.

A Commitment to Quality

According to the company representative, the rationale behind this new product development amidst escalating food prices is to provide consistent quality and comfort to customers. Frozen foods have the advantage of long shelf-life, making them easy to stock and a practical solution especially in today’s fast-paced lifestyle.

The ease of warming the rice balls makes for a quick yet fulfilling meal, ideal for busy individuals. With the richness of freshly cooked flavors and the delicious essence of savory broths sealed inside, customers are encouraged to try these new rice balls for a satisfying experience.

In conclusion, Seven-Eleven’s launch of these innovative frozen rice balls underscores their commitment to provide not just uplifting flavors but also convenient, nutritious meals that fit the modern lifestyle.

_Note: Prices may vary between stores and are shown with an applicable reduced tax rate of 8%._