#United States #Puerto Rico #Tourism #San Juan #Uber

Uber's New Travel Initiative in Puerto Rico

Puerto Rico is witnessing a tourism renaissance, thanks in no small part to Uber's latest efforts. The popular ride-sharing service has recently launched an enhanced travel experience aimed at fostering exploration of the island's beautiful landscapes and cultural treasures. The initiative, known as Uber Te Espera, was developed in collaboration with Discover Puerto Rico and comes at a time when the island is becoming a hotspot for international tourists. This surge in popularity is partly driven by high-profile events, such as Bad Bunny's 2025 residency, pulling visitors from around the globe.

The Uber Te Espera program is a groundbreaking approach to tourism, as it provides all active Uber drivers in Puerto Rico with complimentary access to a virtual training course. This comprehensive training covers crucial topics such as Puerto Rican history, culture, culinary delights, and local events. By equipping drivers with such vital information, the initiative aims to turn them into unofficial ambassadors of the island, enhancing the overall visitor experience. According to Carolina Coto, Communications Manager for Uber in Central America and the Caribbean, “By giving Uber drivers the tools they need to become travel ambassadors, we enhance the visitor experience while supporting the growth of local tourism.”

In addition to driver training, Uber Te Espera builds on an existing tool called the Explorer's Guide, which helps users seamlessly navigate the island's top attractions and delicious dining venues. Furthermore, the initiative emphasizes the importance of local gastronomy by collaborating with Uber Eats to introduce a curated section that highlights Puerto Rican restaurants. Here, visitors can savor authentic dishes like mofongo, asopao, and alcapurrias—many of which are highly sought after by tourists.

Statistics reveal a diverse array of travelers utilizing the Uber app to explore Puerto Rico, with individuals from over 120 countries making use of the service. The most frequented locations by international users include historical Old San Juan, the bustling Cruise Terminal, the lively T-Mobile District, and the Luis Muñoz Marín International Airport.

This strategic initiative exemplifies how Uber is leveraging technology and community engagement to enhance tourism in Puerto Rico and throughout Latin America. By intertwining cultural relevance, user-friendly convenience, and local flavor, Uber is setting a new standard for travel experiences. As the program unfolds, it promises to further uplift Puerto Rico's tourism sector, ensuring that both locals and visitors can enjoy a rich cultural exchange.