Pop-Tarts® Bowl 2025: An Engaging Fan Experience with Live Voting and Unique Flavors
As the 2025 Pop-Tarts™ Bowl approaches, excitement is building for a uniquely fan-driven experience like no other. Scheduled for December 27 at 3:30 p.m. ET on ABC, this year’s event promises to be a thrilling blend of football, fun, and flavor. Fans will play an integral role by voting live for one of the teams of Edible Mascots – Team Sprinkles or Team Swirls – that will ultimately determine which team gets "sacrificed" at the end of the game.
The Pop-Tarts® Bowl, affectionately dubbed The People’s National Championship, isn’t just about the competition on the field; it’s about elevating fan engagement. This year, voicing opinions has never been easier or more interactive. While most bowl games focus solely on the teams, the Pop-Tarts Bowl brings a new twist that directly involves fans in the playful outcome of the game.
To make the event even sweeter, Pop-Tarts® is launching a limited-edition Tailgate Pack that includes all six flavors represented by this year's Edible Mascots. The pack features delightful varieties such as Protein Slammin’ Strawberry, Frosted Cherry, Frosted Cookies Crème, Frosted Chocolate Chip Cookie Dough, Frosted Wild Berry, and Frosted Hot Fudge Sundae. From group tailgates to cozy watch parties, the Tailgate Pack is designed to bring fans closer to the game day excitement at home.
During game day, fans can cast their votes via text. Simply text "SPRINKLES" or "SWIRLS" to 21523 to influence the mascot showdown fans have come to know and love. Notably, this interactive voting will begin right at 3:30 PM ET, coinciding with the opening kickoff. This levity adds an engaging layer to the sports event, as fans decide which mascot will be celebrated (or devoured) by the winning team.
In addition to the voting event, the Pop-Tarts Bowl will host a Fan Fest on game day, offering fans early access to pregame activities just outside Camping World Stadium in Orlando, Florida. This year's Fan Fest promises a variety of entertaining offerings that allow fans to immerse themselves in the Pop-Tarts universe.
Attendees will delight in the collaboration of flavor and football through the innovative in-stadium concession options. Traditional game day favorites will take on a Pop-Tarts twist – think Loaded Pop-Tarts toaster pastries, Pop-Tarts Nachos featuring flavors like Frosted Strawberry, and even Deep-Fried Pop-Tarts for the more adventurous eaters.
Returning favorites, such as Hot Fudge Pop-Tarts Waffle Cone Bowl Sundaes, S'mores Pop-Tarts Bavarian Pretzels, and Pop-Tarts Trifles, will ensure fans can indulge in all their beloved flavors during the game.
As the event unfolds, fans can connect with the Pop-Tarts Bowl on social media channels for exclusive updates and behind-the-scenes looks. The Mascot Cam will provide a front-row seat to all sideline happenings, driven by fan demand and livestreamed on platforms such as TikTok and Instagram.
With a strong emphasis on audience engagement and a fun-filled atmosphere, this year’s Pop-Tarts Bowl not only represents a playful competition among edible mascots but also strengthens the bond between fans and their favorite sugary snacks. Whether fans are watching from the stadium or enjoying a cozy gathering at home, the event aims to deliver unforgettable moments that bring together football and flavor. So gear up, get ready to vote, and enjoy the delicious spectacle that is the 2025 Pop-Tarts Bowl!
As the date approaches, be sure to follow @PopTartsUS on Instagram and @PopTarts on TikTok for all the latest updates and chances to partake in the unique experiences the Pop-Tarts Bowl presents. Whether it’s participating in the live voting or indulging in limited-edition delicious snacks from the Tailgate Pack, fans are in for a treat this game day.
The Pop-Tarts® Bowl, affectionately dubbed The People’s National Championship, isn’t just about the competition on the field; it’s about elevating fan engagement. This year, voicing opinions has never been easier or more interactive. While most bowl games focus solely on the teams, the Pop-Tarts Bowl brings a new twist that directly involves fans in the playful outcome of the game.
Engage with Flavor
To make the event even sweeter, Pop-Tarts® is launching a limited-edition Tailgate Pack that includes all six flavors represented by this year's Edible Mascots. The pack features delightful varieties such as Protein Slammin’ Strawberry, Frosted Cherry, Frosted Cookies Crème, Frosted Chocolate Chip Cookie Dough, Frosted Wild Berry, and Frosted Hot Fudge Sundae. From group tailgates to cozy watch parties, the Tailgate Pack is designed to bring fans closer to the game day excitement at home.
During game day, fans can cast their votes via text. Simply text "SPRINKLES" or "SWIRLS" to 21523 to influence the mascot showdown fans have come to know and love. Notably, this interactive voting will begin right at 3:30 PM ET, coinciding with the opening kickoff. This levity adds an engaging layer to the sports event, as fans decide which mascot will be celebrated (or devoured) by the winning team.
A Game Day Experience Like No Other
In addition to the voting event, the Pop-Tarts Bowl will host a Fan Fest on game day, offering fans early access to pregame activities just outside Camping World Stadium in Orlando, Florida. This year's Fan Fest promises a variety of entertaining offerings that allow fans to immerse themselves in the Pop-Tarts universe.
Attendees will delight in the collaboration of flavor and football through the innovative in-stadium concession options. Traditional game day favorites will take on a Pop-Tarts twist – think Loaded Pop-Tarts toaster pastries, Pop-Tarts Nachos featuring flavors like Frosted Strawberry, and even Deep-Fried Pop-Tarts for the more adventurous eaters.
Returning favorites, such as Hot Fudge Pop-Tarts Waffle Cone Bowl Sundaes, S'mores Pop-Tarts Bavarian Pretzels, and Pop-Tarts Trifles, will ensure fans can indulge in all their beloved flavors during the game.
Following the Action
As the event unfolds, fans can connect with the Pop-Tarts Bowl on social media channels for exclusive updates and behind-the-scenes looks. The Mascot Cam will provide a front-row seat to all sideline happenings, driven by fan demand and livestreamed on platforms such as TikTok and Instagram.
With a strong emphasis on audience engagement and a fun-filled atmosphere, this year’s Pop-Tarts Bowl not only represents a playful competition among edible mascots but also strengthens the bond between fans and their favorite sugary snacks. Whether fans are watching from the stadium or enjoying a cozy gathering at home, the event aims to deliver unforgettable moments that bring together football and flavor. So gear up, get ready to vote, and enjoy the delicious spectacle that is the 2025 Pop-Tarts Bowl!
Conclusion
As the date approaches, be sure to follow @PopTartsUS on Instagram and @PopTarts on TikTok for all the latest updates and chances to partake in the unique experiences the Pop-Tarts Bowl presents. Whether it’s participating in the live voting or indulging in limited-edition delicious snacks from the Tailgate Pack, fans are in for a treat this game day.
Topics Entertainment & Media）
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