#USA #Life Time #Healthy Living #Fitness App #Chanhassen, Minnesota

Free Burgers through Christmas? How About Free Health Year-Round?

In a clever twist on the typical holiday fast-food promotions, Life Time (NYSE: LTH), a leader in the healthy lifestyle industry, is offering a refreshing alternative this holiday season. Rather than following the trend of free burgers and fries, Life Time is making their app and an extensive suite of healthy living resources available to everyone for free.

With the holiday season often leading to indulgent eating habits, Life Time is taking a stand by providing tools to promote fitness and well-being. The company's announcement comes at a time when fast-food giants are using creative giveaways to draw in customers and tempt their taste buds with tasty but less nutritious options. Life Time's approach is to offer something that's not only free but contributes positively to your overall health.

What’s Included in Life Time's Complimentary App?

The Life Time app, previously available on a subscription basis, is now free for download in the Apple and Google App Stores. This strategic move aims to inspire users to embrace healthier lifestyles year-round. As RJ Singh, Life Time's Chief Digital Officer, puts it: “Why settle for a free burger when you can get a free healthy boost to your entire lifestyle?” This initiative signals a commitment to empowering individuals to make informed health decisions by providing them with the right resources.

The app is packed with engaging features and resources that include:

• - Extensive Class Options: Users can enjoy more than 100 new on-demand classes, catering to various fitness levels ranging from 5 to 60 minutes.
• - Mindful Meditations: Users can access a rich collection of guided meditations, breathing exercises, and mindfulness podcasts designed to enhance mental well-being.
• - Custom Health Programs: Tailored programs allow users to track their progress toward specific health goals, such as training for a half-marathon or participating in unique fitness challenges like “Glute Camp” and “6-Week Shred.”
• - Vast Healthy Content: Alongside thousands of engaging articles and healthy recipes, the app also offers product recommendations aimed at bettering overall health and wellness.

The Bigger Picture

Life Time’s initiative transcends mere marketing tactics; it embodies a vision of creating a healthier society. By making their app accessible for free, previously priced at $15 per month, they are breaking down barriers to entry for numerous individuals wanting to lead healthier lives.

Singh emphasizes that while fast food may seem appealing, the long-term implications on health can be detrimental – both physically and mentally.