#American Cancer Society #Workout Anytime #Battle Rope Challenge

Workout Anytime Partners with American Cancer Society

In a notable step towards community involvement and social responsibility, Workout Anytime, a 24/7 fitness franchise with over 190 locations across the U.S., has announced its collaboration with the American Cancer Society (ACS). This partnership was unveiled during their 2025 Franchise Conference in Atlanta, Georgia, highlighting the commitment of Workout Anytime not only to fitness but also to giving back to the community.

A Commitment to Change

During a keynote speech at the conference, Chief Marketing Officer Larry Brayman articulated the franchise’s dedication to fostering a community ethos within its gyms. He emphasized, "Workout Anytime is more than just a gym. We are a community — and communities thrive when we give back." This collaboration stands as a testament to their mission of leveraging fitness for a greater good, aiming to strengthen bonds among franchisees, members, and the community by supporting the fight against cancer.

The Battle Rope Challenge

The partnership officially kicked off with a unique event known as the Battle Rope Challenge. This exciting fundraising initiative invites participants to engage for 30 seconds with the battle ropes while dedicating their effort in honor of someone affected by cancer. The event is not just about physical activity; it provides a platform for emotional connection as individuals pay tribute to loved ones impacted by this disease. Each participation involves making a donation to ACS and includes a personal tribute on the