Launch of VAZ MART
2026-06-18 08:39:06

Celebrating the Launch of 'VAZ MART': A New Era in TikTok Shopping Experience

VAZ MART Launch Celebration



On June 18, 2026, VAZ Corporation, headquartered in Shibuya, Tokyo, will officially launch its dedicated seller account on TikTok Shop called 'VAZ MART' (link). This innovative platform enables a seamless shopping experience through short videos on TikTok, allowing users to purchase products in real-time during live broadcasts.

To commemorate this exciting launch, VAZ will host an intensive campaign named 'VAZ Commerce CAMP' over seven days, starting from June 19, 2026, and then continuing from June 25 to June 30, 2026. During this campaign, popular influencers and creators from VAZ will showcase the unique offerings of VAZ MART and explore the potential of live commerce. This event aims to engage a wider audience with the dynamic experience of shopping through live streaming.

During 'VAZ Commerce CAMP', viewers will have the opportunity to purchase items used and loved by influencers, as well as exclusive products that can only be found on the platform. The first day of the event, June 19, coincides with the 'Aesthetic Salon Business Networking Event 2026' where selected brands will broadcast live from Shibuya Stream Hall, creating a real-time link between the event atmosphere and brand promotions.

As VAZ MART grows, consumers can expect a plethora of engaging items, ranging from collaborative products featuring popular influencers to a selection of beauty and cosmetic essentials that cater to diverse needs.

Featured Creators and Schedule of 'VAZ Commerce CAMP'


Some of the talented creators participating in the VAZ Commerce CAMP are:
Please check the VAZ MART account for the latest updates regarding participants and schedule changes.

Highlights of Products Available at 'VAZ Commerce CAMP'



1. Hoppé-chan x Mel Puchi
This special collaboration features Hoppé-chan, a beloved character representing the 'Heisei Retro/Y2K' aesthetic, alongside the influencer group Mel Puchi, favored by Generation Z. Select members have turned into Hoppé-chan through a special touch, offering a lineup of must-have goods including charms, stickers, and acrylic stands that fans will adore.

2. Mel:See from Classroom
The debut product 'Color Care Lip 01 After School Pink' from this school cosmetics brand, which originated from Mel Puchi, is developed based on feedback from approximately 2,800 fans. It caters to the desires of teenage girls who wish to look cute without drawing attention with its unique features of subtle pigmentation and long-lasting hydration.

3. MAYURO
Using rare golden silk extracted for its nourishing properties, MAYURO offers 'Sugar Moisture for Delicate Zones', a revolutionary product formulated without harmful ingredients such as surfactants, mineral oils, alcohol, synthetic fragrances, dyes, or preservatives, perfect for sensitive skin care.

4. REGEN H2OIL
This innovative beauty oil leverages unique 'HOD Technology' to produce hydrogen exactly when needed. It features characteristics like on-demand hydrogen generation, premium oils, and a comforting application, supporting skin and hair against everyday damage and oxidative stress.

About 'Aesthetic Salon Business Networking Event 2026'


  • - Date: June 19, 2026, from 14:00 to 18:00
  • - Location: Shibuya Stream Hall, 3-21-3 Shibuya, Tokyo
  • - Access: Approximately a 1-minute walk from JR Shibuya Station, South Exit or East Exit
  • - Fee: Free
  • - Capacity: 200 attendees (pre-registration required, first come first served)
  • - Simultaneous Event: Japan Beauty Company Awards 2026 Ceremony
  • - Organizer: Shinto Communications Corporation (Aesthetic Communications)
  • - Registration URL: Link

Company Overview


  • - Company Name: VAZ Corporation
  • - Representative: Tetsuya Tani
  • - Location: 2F Tsukamoto Soya Building, 4-2-15 Ginza, Chuo, Tokyo
  • - Business Activities: Social media marketing, production content, media platform services
  • - Website: VAZ


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Topics Consumer Products & Retail)

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