#Japan #Tokyo #Lemon Sour #Izakaya Ikkyu #Premium Malt

Celebrating 50 Years of Izakaya Ikkyu

In honor of its upcoming 50th anniversary, Izakaya Ikkyu, established in 1975 and operated by Ikkyu Co., Ltd., will host a special event known as the "99 Yen Draft Beer Festival." From December 2nd to 4th, 2025, participating locations will offer select draft beers for just 99 yen, a token of appreciation for the loyal customers who have supported the establishment over the decades.

This event marks the culmination of a year-long series of monthly campaigns celebrating 50 years of service, powered by the mantra of “Affordable and Delicious.” As costs for ingredients, utilities, labor, and logistics continue to rise, Izakaya Ikkyu commits to keeping prices accessible — a feat made possible thanks to the enduring support from patrons.

During the festival, guests can enjoy:

• - The Premium Malt (Medium Glass)
• - Specialty Lemon Sour
• - Jim Beam Highball

With the hustle and bustle of December underway, take a moment to relax and enjoy a unique drink with coworkers, friends, or family.

Event Details and Guidelines

To participate, customers are required to order at least two food items per person. This guideline promotes responsible consumption from an SDGs (Sustainable Development Goals) perspective, ensuring no drinks go to waste. Additionally, there may be a two-hour seating limit during peak times. A service fee of 300 yen applies for bills under 1,000 yen per person.

A Year of Gratitude and New Challenges

The year 2025 is not only about celebration; it's also about transition. On October 8th, the 50th-anniversary commemorative ceremony took place, reaffirming the commitment to values of