Expanding Access to Root-Cause Healthcare
In a groundbreaking move aimed at redefining the healthcare spending landscape, Truemed, a pioneering platform for qualified health purchases using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), has forged a strategic partnership with Navia Benefits Solutions, a leading benefits administrator servicing thousands of employers across the nation. This collaboration, announced on June 11, 2025, opens the door for Navia’s members to spend their pre-tax funds on a wide range of health-focused brands through Truemed’s platform.
A New Era in Health Spending
This partnership enables qualified Navia members to use their tax-free HSA and FSA dollars toward purchasing services and products designed to effectively treat, mitigate, or prevent specific health conditions through root-cause interventions. By integrating Truemed’s clinician-supported eligibility process, the partnership facilitates an effortless experience for members looking to invest in their health.
Navia users will gain entrance to Truemed’s curated marketplace, which features a variety of high-quality brands within different categories:
- - Exercise & Movement: Shop for fitness equipment and therapy solutions from renowned names like Nike, Peloton, and various leading gyms.
- - Nutrition & Supplements: Access clinically-backed products such as Athletic Greens and ARMRA that promote effective nutrition to support overall wellness.
- - Mental Health & Recovery Tools: Discover emerging brands that focus on mental wellness, addressing issues such as stress and metabolic health.
Simplifying Access to Healthcare Solutions
The collaboration between Truemed and Navia marks a significant shift in how health benefits are perceived and utilized. Members are provided with a smooth pathway to obtain letters of medical necessity (LMNs) from a licensed clinician, allowing them to apply HSA/FSA funds toward evidence-based products that contribute to the management and reversal of chronic conditions like Type 2 diabetes, autoimmune diseases, and mental health issues.
The integration between Navia and Truemed further simplifies the processing of claims related to LMNs, eliminating complications and streamlining access to necessary health interventions. Justin Mares, CEO of Truemed, expressed enthusiasm for the partnership, stating, “We are excited to partner with Navia to redefine what’s possible with pre-tax healthcare spending. Our aligned vision is about empowering individuals to take control of their health through interventions that address the core issues rather than merely managing symptoms.”
A Commitment to Healthier Choices
Hilarie Aitken, CEO of Navia, concurred with Mares, emphasizing the necessity for health benefits that reflect the proactive ways individuals want to manage their health. “Our partnership with Truemed makes it easier than ever to pay for eligible health-promoting products and services like fitness programs, strength training equipment, supplements, and more,” she remarked. Recognizing that healthier options often come with considerable costs, Aitken highlighted the importance of offering accessible solutions to encourage healthier lifestyles.
About the Companies
Truemed
Truemed collaborates with consumer health brands to facilitate HSA and FSA payments for root-cause healthcare expenses. Through its streamlined medical qualification and compliance processes, Truemed enables users to invest in necessary health-related products and services efficiently.
Navia Benefits Solutions
Navia provides comprehensive health and wealth benefits to more than 10,000 clients nationwide. With extensive expertise in benefits administration, retirement solutions, and customer service, Navia is dedicated to delivering innovative and flexible options that enhance the overall quality of life for its clients.
As this partnership takes effect, it signifies a substantial shift in the landscape of health benefits, potentially transforming how individuals utilize their pre-tax dollars to make informed and proactive health choices.