Shionogi Parade
2025-08-07 02:13:53

Shionogi Healthcare Parade to Shine at the 25th JAPAN Drugstore Show

Shionogi Healthcare at the 25th JAPAN Drugstore Show



Shionogi Healthcare Co., Ltd. is gearing up for the highly anticipated 25th JAPAN Drugstore Show, which will be held from August 8 to August 10, 2025, at Tokyo Big Sight. This event is recognized as one of Asia's largest gatherings for those invested in self-medication, featuring a wealth of products, information, and systems all in one place.

This year's booth theme, titled "Shionogi Healthcare Parade," aims to surpass last year's achievements, where Shionogi received the highest accolade - the Grand Prize in booth design. Attendees can expect a vibrant and joyous booth, ready to welcome everyone to explore the future of self-care.

A Vision of Today's Best Future


The overarching theme of this year's show is "Delivering the Best Future for All Local Communities - Self-Medication with Drugstores NEXT 25." Shionogi Healthcare interprets this vision through the lens of "Everyday Living with Smiles," which will be vividly showcased throughout their exhibition space. Attendees can experience the journey of self-care through the "Shionogi Healthcare Parade," featuring a grand float showcasing four key brands: Lindelon Vs, Cinal, Sedes, and Pylon PL.

Engaging AR and Fun at the Booth


Visitors can enjoy a unique augmented reality (AR) experience at the booth, alongside interactive entertainment such as dance sessions aimed at creating a lively atmosphere. The booth is designed to deliver a memorable and joyous experience for all ages, ensuring lasting smiles.

Unique Experiences Await


At the Shionogi Healthcare booth, guests will have the chance to participate in two main activities:
1. Shionogi Healthcare’s Great Laughter Contest: This event invites participants to engage in laughter, promoting a sense of wellness and relaxation, paving the way for a joyful day.
2. 11.25-Second Challenge: Here, individuals are encouraged to rely on their internal clock to complete a challenge that promotes physical rhythm, connecting this fun activity to healthier future living.

Incentives such as attractive prizes await the top scorers in both events, aiming to enhance the overall engagement and enjoyment for participants. Don't miss the opportunity to explore the idea of self-care in a fun, vibrant setting at the Shionogi Healthcare booth!

Understanding the JAPAN Drugstore Show


The JAPAN Drugstore Show is primarily organized by the Japan Chain Drugstore Association, and it serves as a pivotal platform for various products and resources that support self-medication.

The 25th edition of the show is particularly significant, embracing the theme of community-enhanced futures with an emphasis on health and well-being.

Event Details:
  • - Dates: August 8 (Fri) - August 10 (Sun), 2025, from 10:00 AM to 5:00 PM
  • - Public Admission: Open on August 9 and 10, with free entry
  • - Venue: Tokyo Big Sight
  • - Booth Location: East Exhibition Hall, East 4, Home Care Zone 4-104
  • - Organized by: Japan Chain Drugstore Association
  • - Website: Drugstore Show

Who Is Shionogi Healthcare?


Shionogi Healthcare is committed to fostering growth alongside society with a focus on Environmental, Social, and Governance (ESG) considerations. The company aligns its operations with international goals outlined by the United Nations, such as the Sustainable Development Goals (SDGs), notably in health, sustainable urbanism, and reducing inequalities.

Through various digital platforms, including its owned media and social networks, Shionogi Healthcare aims to make self-care accessible and accurate for everyone through educational resources and product promotions.

About Shionogi Healthcare:
  • - Established: January 15, 2016
  • - Headquarters: 2-6-18 Kitahama, Chuo-ku, Osaka, 7th floor, Yodoyabashi Square
  • - Focus: Development and marketing of over-the-counter medications, quasi-drugs, health devices, and health foods
  • - Website: Shionogi Healthcare


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Topics Consumer Products & Retail)

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