#Japan #Tokyo #Meito #Kyoudo Dairy #Home Run

A Sweet Tribute to Baseball Fans: The Home Run Campaign

Kyoudo Dairy Company, headquartered in Tokyo, has recently launched an exciting advertising campaign aimed at baseball enthusiasts across Japan. Set to kick off on June 1, 2026, the campaign showcases a series of advertisements titled "For Ice Cream Lovers of Home Run!" positioned at 12 major train stations throughout the country. This initiative celebrates the iconic Home Run Ice Cream, a beloved treat that has been captivating fans for 66 years.

The Heart of the Campaign: Messages for Fans

This campaign carries a powerful main message: "For Ice Cream Lovers of Home Run!" The intention behind this phrase is to connect the excitement of baseball's home runs with the joy of indulging in a Home Run Ice Cream. The advertisements convey a heartfelt message particularly effective for the die-hard baseball fans who have shared their passion alongside this iconic ice cream treat over the decades.

Kyoudo Dairy aims to evoke nostalgia and a sense of community among baseball fans by triggering memories associated with both home runs and the delicious, creamy ice treat that accompanies them. The design features a total of 12 unique advertisements that capture various scenes around home runs, with compelling copy and messages that resonate with the target audience.

Celebrating 66 Years of Home Run Ice Cream

Since its inception in 1960 as Japan's first ice cream featuring a hidden prize, Home Run Ice Cream has become a long-standing favorite. To this day, the product is recognized for its engaging concept, having evolved alongside Japan's cultural landscape. Over the years, the prizes hidden inside have varied, with exciting items such as UFOs and speed guns capturing the interest of consumers. Recently, the line has included original cushions and pass cases among its prize offerings, continuing to bring excitement to its customers.

Kyoudo Dairy believes in sharing the thrill of discovering a prize while enjoying the delightful taste of their Home Run Ice Cream. They aim to remind fans that whenever they think of home runs, this ice cream inevitably comes to mind.

Kyoudo Dairy: A Legacy of Excellence in Dairy Farming

Founded in December 1953 in Nagano Prefecture with the vision of establishing a new dairy farming business, Kyoudo Dairy became a part of the Zen-Noh Group in June 2022. With a fundamental belief in the coexistence of dairy farming and the dairy industry, the company utilizes fresh milk produced daily by dedicated dairy farmers to create high-quality products. Their focus is not only on taste but also on enhancing production techniques and ongoing research and development.

At the heart of their legacy is a commitment to the farmers themselves, as Kyoudo Dairy employs dedicated veterinarians who participate actively in maintaining healthy dairy farming practices. This unique initiative strongly supports milk production and dairy management in the region where the company originated.

Kyoudo Dairy strives to embody its concept of "Adding Flavor to Nature's Brilliance" through the cherished MEITO and Agricultural Cooperative brands, ensuring continued love and trust from both producers and consumers.

Customer Inquiries

For any customer inquiries regarding their products, Kyoudo Dairy can be reached at their Customer Consultation Room at 0120-369817 (Milk Hayna) from 9:00 AM to 5:00 PM, or online at Meito's official website. Fans are encouraged to not only enjoy the delicious ice cream but also to celebrate the powerful connection between baseball and this beloved treat.

As we look forward to the exciting launch of this campaign across train stations nationwide, here's to celebrating the joy of home runs and the sweet indulgence of Home Run Ice Cream!