Boka Introduces Revolutionary n-HA Oral Care Products to Target Stores

Boka, a pioneering oral care brand committed to creating high-quality products with natural ingredients, has recently announced its expansion into select Target locations and Target.com. This milestone marks the introduction of the first Nano-Hydroxyapatite (n-HA) oral care brand available in retail stores, making advanced, fluoride-free oral care accessible to a broader audience.

The debut features Boka's best-selling Ela Mint Toothpaste and Refresh Mint Whitening Toothpaste, available in travel-friendly 3.4 oz packaging for $9.99 each. Trish Kozlak, Boka's Head of Retail Expansion, expressed excitement about this launch, stating, "Bringing Boka into Target's personal care aisle is a major milestone for our brand. This launch allows us to make advanced, mindful oral care more broadly available, while introducing sleek new packaging designed to stand out on Target's shelves and elevate any bathroom counter."

With a focus on delivering cutting-edge oral care solutions, Boka's products incorporate n-HA, an innovative ingredient that aims to enhance oral health while providing a pleasant user experience. This expansion into Target signifies not just a growth in product accessibility but also reflects Boka's impressive year-over-year sales growth of 482%, reinforcing their position as a leader in the burgeoning fluoride-free oral care market.

Boka’s Ela Mint Toothpaste boasts a unique flavor profile coupled with a fluoride-free formula. It provides an exceptional brushing experience while promoting a healthy-looking smile through the benefits of n-HA. The Refresh Mint Whitening Toothpaste, free from peroxide, provides gentle whitening and is designed to enhance the overall health of teeth using the powers of n-HA and baking soda.

Boka’s remarkable success does not stop at their Target launch. In the last year alone, the brand has witnessed a fourfold increase in growth, achieving a revenue run rate of over $100 million. With a vibrant digital presence, including over 1.4 billion views on TikTok, Boka has captured the attention of a conscious consumer base eager for effective and aesthetically pleasing oral care products.

The brand prides itself on quality, as all of Boka's products are made without harmful ingredients, being fluoride-free, paraben-free, and free from endocrine disruptors, while incorporating natural flavors and essential oils to enhance their appeal. Founded in 2015, Boka continues to redefine oral care by uniting modern dental science with the principles of mindful living.

For those interested in exploring Boka's offerings, the products are also available on their official site, as well as popular retailers like Amazon, CVS, and Sprouts. As Boka continues to evolve and impact the oral care market positively, consumers can look forward to a future of healthier, more mindful choices.

To find Boka's products at a Target near you, take a look at their online catalog on target.com and stay connected on their social media platforms at @boka.

About Boka

Boka is dedicated to revolutionizing oral health care by providing premium, effective products at competitive price points. Utilizing n-HA, a mineral that naturally occurs in teeth and bones, Boka's fluoride-free offerings promise a more natural approach to oral hygiene. Each Boka product meets modern consumer demands regarding health and quality, fueling their commitment to a more mindful lifestyle.

About Essor

Essor, Boka's parent company, is on a mission to elevate digital challenger brands into household names. By leveraging technology and strategic partnerships, Essor accelerates brand growth and helps them reach an iconic status that resonates with consumers worldwide.