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Yeeld Partners with Turkois to Enhance Payment Surcharging

In the world of payment processing, Yeeld has announced a significant integration with Turkois’s Vanilla platform, simplifying the surcharging process for merchants. This partnership is transformative for businesses that often deal with the financial burden of credit card processing fees.

The Challenge of Credit Card Processing Fees

Credit card processing fees typically range from 2% to 3% for each transaction, placing a considerable strain on the profit margins of merchants. Historically, managing these surcharges has been cumbersome, requiring extensive technical knowledge and time-consuming implementation processes. Merchants have needed to ensure compliance with various state regulations and card network rules to avoid potential penalties.

Yeeld's Solution: Seamless Integration with Vanilla

With the launch of Yeeld inside the Vanilla platform, merchants can now activate surcharging effortlessly. This integration is designed so that no prior hardware updates or complicated software integrations are necessary. According to Yeeld’s COO, Mira Boora, “Surcharging shouldn’t involve complex project plans. With Turkois's Vanilla, we aimed to simplify fee recovery. Merchants can now flip a switch and start retaining more from each sale while we handle the compliance behind the scenes.”

For merchants on Vanilla, the onboarding process is streamlined to just one step, allowing them to recover significant percentages from credit card transactions. Yeeld's advanced rules engine ensures that surcharges are applied correctly in all permitted areas, automatically meeting requirements in states with strict regulations against surcharging—such as Connecticut and Massachusetts—by setting those surcharges to $0.

Features Available at Launch

The functionalities available through the Yeeld and Turkois integration are extensive. Here are some key features:

1. Immediate Activation of Surcharging: Merchants can enable surcharging in seconds without the need for new hardware or undergoing recertification.
2. Potential Cost Recovery: Merchants can recover up to 3% per eligible credit card transaction, allowing them to pass processing costs to cardholders while maintaining their original product prices.
3. Built-in Compliance: Yeeld's real-time evaluation considers current state regulations and card network rules, making compliance almost automatic for merchants.
4. Versatile Application: Surcharges can be applied across multiple payment channels—through in-store terminals, kiosks, invoices, and online transactions—ensuring uniformity across various sales surfaces.
5. Transparent Customer Disclosure: Merchants can inform customers of any surcharges before payments are finalized, fulfilling card network transparency requirements without additional effort.

A Unified Dashboard Experience

The Yeeld platform operates comprehensively within Vanilla, granting merchants access to a single dashboard that consolidates all operational activities. This functionality means that as legislation or card network rules evolve, Yeeld will maintain and adjust the compliance engine automatically, relieving merchants from the burden of constant updates regarding jurisdiction changes and requirements.

Target Audience and Availability

The integration between Yeeld and Turkois is designed for a broad spectrum of businesses. Whether a merchant runs a single storefront or operates a large franchise, this solution scales in accordance with their needs. Available for all Vanilla merchants, surcharging can be activated from their existing Vanilla accounts, or interested users can book a demo via Vanilla's website.

About Yeeld and Turkois

Yeeld focuses on creating surcharging infrastructure and offers consulting and development services related to Stripe. The company assists businesses in recovering costs in a compliant manner, catering specifically to those operating within the Stripe ecosystem.

Conversely, Turkois is recognized as a prominent Stripe Premier Partner that offers a comprehensive commerce and terminal system. The company's Vanilla platform is engineered to streamline payments, facilitating transactions for various types of business models, including marketplaces and service-oriented businesses.

In conclusion, the launch of Yeeld within the Vanilla platform marks a significant shift in how merchants can manage and recover credit card processing fees. With seamless integration and compliance considerations baked in, this collaboration stands poised to meet the demands of modern commerce efficiently.