TP Receives Frost & Sullivan's 2025 Global Competitive Strategy Award in AI-Driven Sales Solutions

TP Honored with Frost & Sullivan's 2025 Global Competitive Strategy Leadership Recognition

In a significant achievement, TP, a leader in global digital business services, has been awarded Frost & Sullivan's prestigious 2025 Global Competitive Strategy Leadership Recognition. This accolade highlights TP's pioneering efforts in the Business Process Outsourcing (BPO) Customer Experience (CX) sector, particularly through their innovative AI-enabled Revenue-as-a-Service (RaaS) sales solution.

A New Era of Sales Engagement

As businesses across the globe navigate the complexities of the digital landscape, customer expectations and technological advancements continue to evolve. TP has distinguished itself by successfully reimagining traditional sales and customer engagement models. This recognition from Frost & Sullivan speaks volumes about TP's commitment to enhancing performance through innovation, emotional intelligence, and a unified global strategy.

Frost & Sullivan’s Principal Analyst, CX, Michael DeSalles, emphasized, "TP Revenue-as-a-Service continues to set the benchmark for innovation and excellence within the global BPO CX Outsourcing market." Their AI-driven platforms, advanced data analytics for hiring, and comprehensive training initiatives resonate with a profound understanding of client needs and market dynamics.

Transforming Sales with AI

TP has leveraged over 47 years of experience to create an expansive network of Revenue-as-a-Service sales hubs located in key regions such as Portugal, Spain, Colombia, Brazil, Canada, and Malaysia. At the core of TP's strategy is the integration of high-tech solutions with personalized care to significantly enhance both B2B and B2C customer experiences.

The company's AI platforms are designed to optimize various sales processes. From lead generation to sales execution, these tools provide actionable insights in real-time, allowing sales teams to operate with precision. This innovative approach not only improves conversion rates but also accelerates the overall sales cycle for clients around the world.

Furthermore, TP's unique OnTarget recruiting process utilizes a sophisticated statistical model to identify and employ top sales professionals. Complementing this, the TP Digital Marketing Academy equips account managers with cutting-edge skills in digital marketing, client reporting, and consultative selling—demonstrating TP's dedication to cultivating talent and ensuring continuous professional development.

Commitment to Growth and Innovation

"At TP, we empower businesses by offering expert sales teams, intelligent automation, and extensive industry knowledge to deliver sales experiences that are efficient, human-centric, and suited to contemporary B2B growth," stated Daniel Trueman, the President of RaaS at TP. The recognition from Frost & Sullivan affirms their role in redefining global sales enablement and supporting clients in achieving sustainable growth.

Frost & Sullivan's Customer Value Leadership Award is annually conferred upon organizations that excel in generating customer value by enhancing return on investment for their products and services. TP's dedication to customer experience, technological advancements, and strategic product innovation exemplifies the qualities this award aims to highlight.

Conclusion

As TP continues to lead in the integration of AI within sales environments, this recognition by Frost & Sullivan not only underscores their past achievements but also sets a bold course for the future. The company's innovative practices and commitment to excellence position it as a vital player in the global BPO CX Outsourcing market, paving the way for businesses looking to thrive in an increasingly digital world.