#United States #Hoboken #Hain Celestial #Earth's Best #Organic Baby Formula

Earth's Best® Organic Infant Formula Fully Available Again

The landscape for infant nutrition is looking more promising as Earth's Best®, a leader in organic baby products, announces that its complete range of organic infant formula and toddler milk drinks are now fully stocked and available nationwide. This comes after a tumultuous period for many caregivers who faced significant supply shortages due to external factors largely tied to the COVID-19 pandemic.

In 2021, the infant formula market faced an unprecedented crisis with over 40% of the nation's formula supply reported out of stock. This was primarily triggered by supply chain disruptions exacerbated by a major recall from one of the industry’s largest suppliers. For many families, empty shelves meant scrambling to find alternative sources of nutrition for their infants, causing both anxiety and uncertainty.

However, in a positive turn of events, Chad Marquardt, President of Hain Celestial North America (the parent company of Earth's Best), confirmed that their infant formula now has a steady supply. "As a trusted leader in organic for over 35 years, Earth’s Best is proud to offer four different USDA certified organic formula options—Dairy, Sensitivity, Gentle, and Toddler—ensuring that every child can receive the dietary nutrients they need," he stated.

Hain Celestial's commitment to quality is evident, with a focus on using top-tier ingredients. The company collaborates closely with its supplier, Perrigo, who has made substantial investments in technology and quality controls to meet the evolving needs of consumers and regulatory bodies. This partnership has enabled Hain Celestial to quickly restore distribution across traditional retailers and online platforms, ensuring that parents can readily access these essential products.

A Commitment to Quality and Organic Standards

Earth's Best has established itself as a pioneer in the organic formula space, first launching its products in 2006. With strong consumer awareness of over 70% and brand loyalty (83% of customers report that they prefer not to switch brands), Earth’s Best has solidified its place in the market. In fact, it has recently earned the title of Best Organic Baby Formula of 2024 from BabyCenter, reinforcing its reputation among caregivers.

The company's formulas are made using non-GMO ingredients and milk sourced from grass and grain-fed cows, promoting healthier choices for infants’ development. Each formula includes 30 vital vitamins and minerals designed to support infant growth, along with Omega-3 DHA and Omega-6 ARA to bolster brain and eye development. The ease of digestion provided by Earth’s Best® Organic formulas offers parents peace of mind as they navigate the intricacies of infant nutrition.

As of now, the following Earth’s Best products are back on shelves:

• - Earth's Best® Organic Dairy Formula with Iron - available in both 21oz and 32oz sizes.
• - Earth's Best® Organic Sensitivity Formula with Iron - also in 21oz and 32oz.
• - Earth's Best® Gentle Infant Formula with Iron.
• - Earth's Best® Organic Toddler Milk Drink Powder.

Parents can find these products at major retailers nationwide, including Walmart, Amazon, Publix, and Kroger. For additional information, you can visit Earth's Best’s website or follow them on Instagram at @Earthsbest.

The Path Forward

As the market gradually stabilizes, it is crucial to recognize the importance of reliable, high-quality infant nutrition in supporting the healthy growth and development of the next generation. Earth's Best® continues to lead the way, ensuring that every child has access to safe, organic nutrition. With manufacturing facilities located in Vermont and Ohio, and a focus on sourcing ingredients globally, Earth’s Best remains dedicated to empowering caregivers with the right choices for their children’s health.

For more than 30 years, Hain Celestial Group has committed itself to inspiring healthier living through better-for-you brands. With a wide range of products marketed in over 70 countries, Earth’s Best is among the top brands making strides in the health and wellness industry.