Celebrate Natto Day with Exciting New Varieties from FamilyMart!
Natto Day 2025: A Celebration of Taste and Health
July 10 marks Natto Day, an event established by the National Natto Cooperative Association. Each year, this day is not only a celebration of the fermented soy product that has gained immense popularity for its health benefits but also a platform to promote its culinary versatility. In 2025, FamilyMart will introduce a creative selection of ten new natto offerings under their private brand Famima KITCHEN, available at approximately 16,300 stores nationwide starting from July 8.
The Appeal of Natto
Natto is rich in nutrients and serves as a great ally for health-conscious individuals. With an increasing trend towards home-cooked meals and healthy eating habits, the demand for natto has been on the rise. Many products emphasize its health benefits, making it an easy addition to daily meals.
FamilyMart is taking advantage of the occasion to promote their signature products. Among the highlights is the Natto Hosomaki sushi, featuring a special limited-time offer with two extra rolls at a price of 389 yen (tax included). This superb sushi is enhanced with savory flavors from bonito and kelp extracts, crafted to accentuate the taste of the natto through low-temperature aging.
New and Exciting Offerings
The new offerings available for Natto Day will include:
- - Natto Hosomaki (2 extra rolls)
- Launch Date: July 8, 2025
- Region: Nationwide
- Description: A bite-sized sushi roll with carefully crafted natto, seasoned to perfection.
- - Hand Roll Natto Bakudan
- Launch Date: July 8, 2025
- Region: Excludes Hokkaido, Hokuriku, Kanto (some stores), and parts of Chugoku, Shikoku, and Okinawa.
- Description: A luxurious hand roll packed with natto, tuna, okra, and pickled radish.
- - Hand Roll Natto
- Available Now
- Region: Nationwide (excludes some Kanto and Hokuriku areas)
- Description: Hand roll sushi using premium natto, delicately flavored with ultra-special soy sauce.
- - Hand Roll Shiso Natto
- Available Now
- Region: Nationwide (excludes several regions)
- Description: This hand roll combines natto with a fragrant shiso paste for an aromatic experience.
- - Chilled Natto with Spicy Raayu Sauce
- Launch Date: July 8, 2025
- Region: Nationwide (excludes Hokkaido)
- Description: This cold dish features a delightful balance of umami from katsuobushi and kelp broth with a spicy kick from raayu sauce.
Continuing Support for Customers
In addition to the special products for Natto Day, FamilyMart is running a **
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