#Japan #Chiyoda #DLE #Hiroshi Nohara #Niconico Awards

DLE's Groundbreaking Achievement: Award-Winning Anime

In a remarkable triumph for the world of animation, DLE (Digital Contents Enterprise), led by CEO Ryo Ono, has clinched the Grand Prize at the prestigious Niconico Video Awards 2025 for its innovative series, 'Hiroshi Nohara's Lunch Philosophy'. This show, based on the lovable character Hiroshi Nohara from the popular anime 'Crayon Shin-chan', focuses on the quirky culinary adventures of Shinnosuke's father during his lunch breaks. The first episode, titled 'Curry Philosophy/Tuna Bowl Philosophy', set the stage for this unique narrative style.

The animation stands out not only for its compelling storytelling but also for the engaging way it interacts with viewers. Real-time comments from fans soar during each episode, creating a vibrant atmosphere that celebrates the joy of watching anime together. This lively viewer interaction has greatly contributed to the show's immense popularity, allowing it to dominate several categories in the annual rankings announced by Niconico Video. Specifically, it swept the Comment User Count Rankings, holding the top five positions, and similarly dominated the 'Grass (w)' comment count rankings.

DLE's Commitment to Innovative Content

DLE has a rich background in animation and IP development, with noteworthy past projects like 'The Secret Society Taka no Tsume'. The company's strategy combines dynamic directing and pacing to create entertainment that resonates deeply with audiences. The success of 'Hiroshi Nohara's Lunch Philosophy' will serve as motivation for DLE to continue investing in viewer-centric entertainment experiences in the future.

What is 'Hiroshi Nohara's Lunch Philosophy'?

'Hiroshi Nohara's Lunch Philosophy' is an official spin-off of the beloved 'Crayon Shin-chan' franchise, crafted from the manga by Yoichi Tsukahara that focuses on the lunchtime escapades of Hiroshi Nohara, aged 35. This series is the inaugural project under DLE's Alternative Animation Business initiative. This initiative aims to create mid-quality animations at a lower cost and in a shorter timeframe compared to traditional 2D animation studios, utilizing DLE's expertise in Adobe Animate for efficient production.

Available across multiple platforms, 'Hiroshi Nohara's Lunch Philosophy' invites audiences to share in the unique charm of lunchtime adventures wherever they may be.

Copyright Notice:
© Yoshito Usui, Yoichi Tsukahara / 'Hiroshi Nohara's Lunch Philosophy' Production Committee

Cast: Hiroshi Nohara voiced by Tomoyuki Morikawa
Staff:

• - Director: Tsukasa Nishiyama
• - Series Composition: Haya Mori
• - Script: Haya Mori, Moral
• - Character Design: Kotaro Yamawaki
• - Music: Akihiro Tada
• - Original Work: 'Hiroshi Nohara's Lunch Philosophy'

Production: Shin-ei Animation
Animation Production: Digital Contents Enterprise (DLE)

For more information, visit the official website: Hiroshi Nohara's Lunch Philosophy
Follow us on social media:

• - Official X: @Hiroshi_LunchTV
• - Official TikTok: @hiroshi_lunchtv

About DLE

Founded on December 27, 2001, DLE is a leading player in the entertainment industry, particularly renowned for its IP development and anime production. Listed on the Tokyo Stock Exchange under the code 3686, DLE continues to innovate with a focus on engaging experiences in anime and K-POP, and is expanding into new frontiers such as AI-driven Vtubers and AI studios as part of their ongoing strategy. Headquartered in Chiyoda, Tokyo, DLE is committed to creating content that captures the imagination and hearts of viewers across Asia and beyond.