Hypothesis Thinking
2026-06-30 03:38:31

Sales Workshop: Establishing Hypothesis Thinking in Organizations with Targeting Experts

Introduction


On July 28, 2026, a groundbreaking workshop titled "Targeting Mastery: How to Achieve One Order from a List of Ten Through Hypothesis Thinking" will take place at the Saburo BAR in Shinjuku, Tokyo. Organized by Kenji Araya, CEO of Keiei Sanbo Inc., this event aims to explore how organizations can effectively utilize hypothesis thinking in sales strategies.

Background of the Workshop


In the current landscape, many sales organizations are struggling with how to make the most of the purchased company lists. Often, these lists remain underutilized, leading to a feeling of stagnation and a reliance on bulk approach techniques. Furthermore, an over-reliance on a single 'star' salesperson leads to inconsistencies and challenges in reproducibility across the team. This workshop is designed to share the successful methodology of using hypothesis thinking to achieve specific sales outcomes. Rather than merely casting a wide net, participants will learn the importance of identifying and engaging the right prospects.

The essence of success lies not in the tools or the size of the list but in the thought process behind every approach. The goal is to teach participants how to instill the practice of hypothesis thinking into their teams to create consistent and sustainable sales processes.

Key Features of the Seminar


This workshop will highlight several core areas:
  • - Demonstration of Hypothesis Formation: Experts will illustrate the thought process behind crafting an order hypothesis based on current news and market signals. Understanding who is currently feeling uncertain and why is crucial.
  • - Precision in Targeting: Shifting from bulk approaches to a targeted method of achieving one order from one list item, emphasizing quality over quantity.
  • - Leveraging AI and Public Information: Participants will learn how to validate their hypotheses using public data and generative AI, assessing factors like payment capacity and investment potential directly from company websites.
  • - Institutionalizing Hypothesis Thinking: Methods to transform subjective expertise into a replicable method accessible to all team members.

Who Should Attend?


This workshop is particularly beneficial for:
  • - Sales professionals feeling limited by bulk approach methods.
  • - Business leaders who struggle to utilize their purchased company lists effectively.
  • - Organizations reliant on a single top performer, aiming for structural resilience.
  • - Individuals keen on utilizing generative AI in their sales processes.
  • - Those looking to drastically improve order rates and appointment acquisition.
  • - Small teams focusing on efficient new customer development.

Event Details


  • - Date and Time: July 28, 2026, from 19:00 to 22:00.
  • - Schedule: Doors open at 18:00, Workshop from 19:00 to 20:00, Networking Event from 20:00 to 22:00.
  • - Venue: Saburo BAR, Shinjuku, Tokyo.
  • - Registration Fee: The workshop is free, but there will be a cost of approximately 6000 yen for the networking event.
  • - Target Audience: The event is exclusive to members of the Keiei Sanbo community, although new attendees can join once as a trial.
  • - Registration Link: Click Here to Register

Guest Speakers


Ryohei Katakawa: CEO of Peace Flat Systems. Initially working at Shionogi Pharmaceutical, Ryohei transitioned to software engineering, eventually launching a successful service focused on automating sales processes.

Takuya Onoo: Co-founder of Olly Inc. Takuya has built a strong track record by developing strategies for various industries, providing high-quality customer acquisition services to CEOs.

Facilitator Profile


Kenji Araya: CEO of Keiei Sanbo and founder of the "Sambou" community. Kenji's extensive consulting background equips him with unique insights into the challenges faced by business leaders. His dedication to creating a supportive community is evident through ongoing efforts to connect and uplift CEOs.

About the „Sambou“ Community


The "Sambou" community fosters peer connections among entrepreneurs in a relaxed setting, distinct from traditional networking events. With an emphasis on practical seminars and community activities like sports, members engage meaningfully across various interests.

For additional information, visit the official website of the Sambou community at Sambou Official Site.

Company Overview


Company Name: Keiei Sanbo Inc.
CEO: Kenji Araya
Established: November 2015
Business Focus: Business consulting, management community "Sambou", and Saburo BAR operations.
URL: Keiei Sanbo Website


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Topics Business Technology)

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