#KIMONO #Madoguchi #Hina Dolls

Shining a Light on Dormant Value

Madoguchi Co., Ltd., located in Minato-ku, Tokyo and headed by CEO Naohiro Yasuoka, has officially launched the acceptance of kimonos and hina dolls for purchase on its reuse platform, "Brand Assessment Window" starting May 2025. Until now, the focus has primarily been on high-value reusable items such as luxury handbags, watches, and jewelry. The introduction of traditional Japanese assets like kimonos and hina dolls paves the way for a refreshing new cycle of value.

Responding to Sentimental Needs

This expansion into new categories is a direct response to the uptick in user inquiries and requests from vendors. Particularly, hina dolls hold special significance as they are often prominent during family milestones, yet many people find themselves uncertain about how to store or dispose of these cherished items. Madoguchi aims to provide the next utilization opportunity for possessions that might otherwise be deemed