Neonode Celebrates Achievement in Driver Monitoring Innovation with Award Recognition

Neonode Celebrates Award for Excellence in Driver Monitoring Software

Neonode Inc., traded under the NASDAQ symbol NEON, has achieved a remarkable milestone by securing recognition in the prestigious 2025 Just Auto Excellence Awards. The accolade, awarded specifically in the Innovation category for Driver Monitoring Software, underscores the company's dedication to revolutionizing automotive safety and enhancing driver experience.

The announcement, made on March 26, 2025, highlighted Neonode's standout solution—its innovative Hands-on-wheel application. This sophisticated software is designed to accurately monitor hand positions on the steering wheel, ensuring drivers remain engaged and ready to take control in semi-autonomous vehicles. This capability is vital for modern road safety, providing peace of mind to both manufacturers and drivers alike.

Just Auto expressed their delight in informing Neonode of their award win, reinforcing the company's position as an industry pioneer. The rigorous selection process for the awards involved comprehensive case studies, editorial evaluations, and extensive market data analyses, emphasizing the significance of this recognition. Neonode's software excelled in areas of innovation, impact, novelty, and overall value, showcasing its advanced technological capabilities.

Among its notable achievements, Neonode's Driver Monitoring Software employs the company's proprietary MultiSensing® technology combined with synthetic data to effectively train neural networks. This advanced technology exemplifies superior computer vision and artificial intelligence, setting a benchmark for future driver monitoring systems.

In addition to safety enhancements, Neonode’s solution meets stringent safety regulations, adhering to the EU General Safety Regulation (GSR) and Euro NCAP (New Car Assessment Programme) standards. This compliance is crucial for positioning their technology within the evolving landscape of automotive design.

One of the software’s many advantages lies in its cost-effective integration, created with a minimal computational footprint. This feature allows it to seamlessly work with existing in-cabin cameras, thereby negating the need for expensive additional hardware, a significant benefit in today's economic climate for automotive manufacturers.

Driving innovation further, Neonode have incorporated customizable hand gestures into their system, allowing drivers to intuitively control various vehicle features without relying heavily on physical controls. This enhancement not only makes for a smoother interaction experience but also aligns with the growing trend towards more intuitive vehicle interfaces.

The software’s market adaptability is yet another testament to its design; it is compatible with any steering wheel and can be deployed as either a standalone or integrated solution, providing immense flexibility in a constantly changing automotive market.

Johanna Jansson, Vice President of Sales and Marketing Automotive at Neonode, expressed her pride in receiving the Just Auto Excellence Awards recognition, emphasizing that this award symbolizes the team's commitment to delivering innovative, reliable solutions that foster enhanced driver safety and an extraordinary in-cabin experience. The award-winning software exemplifies Neonode's broader mission to leverage advanced technology for tangible advancements in the automotive industry.

The Just Auto Excellence Awards celebrate exceptional achievements across twelve key areas, including Innovation and Safety. The winners will gain global exposure through an online publication and an extensive Awards Report, reaching a broad audience of industry professionals. Neonode's award will feature alongside other leading innovators, solidifying its status as a trailblazer in driver safety solutions.

For further insights into Neonode's award-winning driver monitoring software or to explore potential partnerships, interested parties are encouraged to visit www.neonode.com/solutions/driver-monitoring.

For inquiries, Fredrik Nihlén, Interim President and Chief Executive Officer, can be reached at +46 703 97 21 09 or via email at [email protected]. Additionally, Marketing Manager Alana Gordon is available at +46 73 682 60 10 or at [email protected].