Ron Stadler Joins LogicSource as Chief Marketing Officer to Boost Growth and Innovation

LogicSource Welcomes Ron Stadler as New CMO


LogicSource, a leading player in the field of indirect procurement and sourcing services, is excited to reveal the recent appointment of Ron Stadler as their Chief Marketing Officer (CMO). Stadler will focus on spearheading growth and driving innovative strategies to elevate LogicSource's market presence.

Stadler comes to LogicSource with an impressive track record, boasting over 20 years of experience in the B2B sector. His extensive background centers on enhancing revenue growth and implementing go-to-market strategies that have consistently yielded success. As he steps into his new role, Stadler will be instrumental in fortifying LogicSource’s efforts to solidify its standing among top-tier procurement service providers.

Dave Pennino, founder and CEO of LogicSource, expressed his enthusiasm about Stadler's arrival, stating, "We are thrilled to welcome Ron to our executive team. Over the last 15 years, we've concentrated on achieving operational excellence, striving for unparalleled client satisfaction. With that firm foundation, Ron will guide our initiatives for growth, expanding into new industries and geographies while further enhancing our current offerings."

Prior to joining LogicSource, Stadler held the position of Head of Global Demand Generation at GEP. There, he led a worldwide marketing team that was responsible for campaigns, event management, operations, and sales development. Under his leadership, the team witnessed improvements in pipeline performance and overall business outcomes. Before his tenure at GEP, Stadler honed his skills in senior marketing roles at Information Builders and Axis Group, where he launched innovative campaigns that significantly boosted marketing-led revenues and promoted advanced technology utilization.

In Stadler's own words, "Joining LogicSource offers me the chance to contribute to a company that is genuinely reshaping the procurement landscape. I’m eager to collaborate with this skilled team and leverage my experience to drive transformation within the supply chain and ensure client success."

The addition of Stadler to LogicSource’s leadership team underscores the company’s commitment to maintaining its status as an industry leader, which is further evidenced by its recent accolades. In 2024, LogicSource was recognized as the 'Best in Business' in the supply chain category by Modern Healthcare. The company also received multiple honors from sources like Inc. 5000, Spend Matters, and Financial Times due to its remarkable growth and revenue achievements.

About LogicSource
LogicSource stands at the forefront of procurement services and technology, specifically designed to improve profit margins, manage risks, and ensure supply chain stability through intelligent purchasing practices. The company specializes solely in the procurement and sourcing of indirect goods and services, which constitute approximately 20% of an organization’s revenue and are notorious for budget inefficiencies.

Their focus areas encompass complex categories like marketing, logistics, corporate services, IT, packaging, and more—an area where many organizations struggle to achieve optimal buying efficiencies due to a lack of capacity or expertise. LogicSource sets itself apart from traditional consulting firms by functioning as a dedicated buying utility equipped with adaptable assets tailored to client needs. By leveraging years of sourcing and procurement experience alongside superior market intelligence and operational leverage, LogicSource crafts customized solutions that promise immediate financial savings and sustainable value for its clients.

For further information, please visit www.logicsource.com.

Topics General Business)

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