NOEZ FOXX Announces Name Change and New Business Strategy for 2026 and Beyond

NOEZ FOXX Unveils Name Change for DJ? Foy

The Tokyo-based company NOEZ FOXX has recently announced a significant change in the name of its streamer, previously known as DJ? Foy. This change will transition to the simpler and more approachable name "ふぉい," with the option to continue using the English version, "Foy." This initiative marks a pivotal moment as the company gears up for a shift in its business strategy post-2026.

Background of the Name Change

The decision to rename comes as NOEZ FOXX embraces a new chapter after the disbandment of a popular group, Repezen. This transformation is intended to allow Matsumoto, under the new name, to express a broader range of personal creativity and endeavors. The goal is to step beyond the title of DJ? Foy, paving the way for a fresh vision and new challenges in various areas. By adopting a name that is both simpler and more relatable, NOEZ FOXX aims to invite fans into this new phase of its journey.

Business Strategy Moving Forward

Looking ahead to 2026, NOEZ FOXX is ready to transition from its primary focus on eSports to a more expansive array of business opportunities. The company plans to leverage its strong expertise in content creation, brand building, and community engagement—skills honed through the operation of eSports teams—to venture into new projects that transcend traditional boundaries. While aiming for growth in various sectors, eSports will continue to be a cornerstone of NOEZ FOXX’s operations, with ongoing commitment to competitive scene challenges, nurturing players and creators, and expanding their community.

This dual approach of broadening business horizons while enhancing eSports remains a key focus as NOEZ FOXX strives for innovation and value creation in this dynamic landscape.

About NOEZ FOXX

NOEZ FOXX stands out as an organization with a vibrant roster of young, skilled players competing globally, primarily in popular titles like "Apex Legends" and "VALORANT." The company is now poised to transition toward a new narrative that combines diverse cultural elements such as music, art, and fashion with eSports activities, redefining its identity as not just a team but a brand-creating, project-starting entity. This forward-thinking ethos is at the core of NOEZ FOXX's commitment to cultivate new and exciting value propositions.

In a world where the lines between entertainment and various cultural facets blur, NOEZ FOXX intends to lead the way by pushing the boundaries of what an eSports organization can achieve.