#Japan #Tokyo #PR TIMES #Asahi Shimbun #Typoless

PR TIMES Introduces Advanced Proofreading AI with Asahi Shimbun

On June 2, 2026, PR TIMES, a leading press release distribution service based in Tokyo, announced the launch of an enhanced proofreading function integrated with Typoless, a proofreading AI developed by Asahi Shimbun. This collaboration aims to minimize the risk of controversial statements in press releases while ensuring effective communication.

Enhancements in the Proofreading Functionality

This updated feature utilizes an extensive dictionary of approximately 210,000 proofreading rules, acquired from the rich experience of Asahi Shimbun in newspaper production. The new algorithm not only checks for typographical errors but also detects expressions that could incite controversies or propagate stereotypes. Furthermore, it offers suggestions for correct usages of homophones and inconsistencies in representations.

Before releasing any press material, companies typically conduct meticulous double-checks to safeguard against potential errors. PR TIMES recognizes the anxiety surrounding public communication, especially for those inexperienced in writing press releases. Thus, the editor tool’s functionality and user interface have been continuously refined to help users present their information confidently.

Addressing Social Context in Press Releases

Despite pre-release checks, certain inappropriate expressions or high-risk phrases may emerge post-publication, potentially leading to retractions or corrections. This can negatively impact businesses, as press releases serve as vital information sources for the media. Striving to ensure that all individuals can share valuable insights through press releases, regardless of their experience, PR TIMES focuses on developing tools that detect and assist in correcting expression errors.

The latest update expands on previous proofreading capabilities by including the identification of critical factors such as risk of backlash and social stereotypes based on gender, age, and nationality. This proactive approach creates an environment where users can recognize and innovate their expressions before public release, thereby facilitating better communication with all stakeholders.

The Power of Typoless

Typoless, developed by Asahi Shimbun’s Media Research and Development Center, boasts a substantial AI learning base built from historical proofreading data. The AI can pinpoint discrepancies not just in grammar but also in societal context, making it integral in avoiding damaging expressions that might lead to backlash. Given its capabilities, Typoless was awarded the Good Design Award in 2025. PR TIMES has implemented this technology in its press release editor, assisting writers in recognizing nuanced inconsistencies in their phrasing.

Key Features of the Update

During this update, we built on the improvements made in a September 2024 revision to enhance the Typoless integration:
1. Robust Proofreading Dictionary: Access to Typoless's 210,000 proofreading rules enables more precise hazard detection and general corrections tailored to the nuances of business communications.
2. Identification of Controversial Expressions: The system now highlights language that may lead to potential backlash or propagate stereotypes, fostering sensitivity in communication.
3. Clarification of Homophones: The tool can now offer context-based support for homophones, allowing for more accurate language usage.

Respecting the Writer's Voice

Proofreading, at its core, is meant to empower authors by enhancing their written expressions rather than diminishing them. PR TIMES believes that a one-sided correction experience undermines the essence of written communication. Therefore, the emphasis is placed on facilitating awareness regarding possible errors or necessary considerations, leaving the final decision on any corrections to the writer.

In recent evaluations, PR TIMES has analyzed over 5 million press releases and concluded that brevity and clarity constitute the essence of effective communication within press releases. This unique expression sometimes necessitates distinct correction patterns, and PR TIMES is committed to continuously refining these rules in collaboration with Asahi Shimbun.

Data Protection and Privacy

Recognizing the necessity for confidentiality, PR TIMES ensures that sensitive information remains protected during proofreading. No raw press release data is stored by Asahi Shimbun, and submissions require encryption for secure data transfer. This protocol assures users that their proprietary information will not be exploited for AI re-learning or utilized inappropriately.

Confirmation from Leaders in Communication

Hiroto Fukuhara, Head of Business Solutions at Asahi Shimbun, expressed enthusiasm regarding this collaboration. He noted that integrating the wealth of knowledge gained from decades in newspaper production into PR TIMES's platform empowers users to communicate effectively while remaining sensitive to social nuances. Kazuhira Yamada, Product Group Head at PR TIMES, reiterated this sentiment emphasizing respect for writers and a continued commitment to supporting secure, insightful releases.

About PR TIMES

Established in December 2005, PR TIMES has emerged as Japan's premier press release distribution service, aiming to centralize impactful information from active community members. They empower organizations of all sizes to disseminate positive news, with over 124,000 companies utilizing their platform, including a notable percentage of publicly listed entities. Their mission continues to shape public relations, creating an environment where diverse voices are heard and respected.

With comprehensive services including evaluation tools and specialized support for various media, PR TIMES remains dedicated to driving effective communication in an ever-evolving digital landscape.

For more details, visit the Typoless official site.