#Japan #Kanazawa #Crasco Group #GO100 #DO IDEA

Introduction

Crasco Group, headquartered in Kanazawa, Ishikawa, has unveiled an ambitious initiative known as the 'GO100' project. This initiative is set against the backdrop of a rapidly changing social and economic environment, particularly in the real estate industry. With rising inflation and talent shortages presenting new challenges, Crasco aims to leverage these situations by focusing on enhancing customer satisfaction and facilitating a work culture that encourages employee challenges by the year 2030.

The Objectives of GO100

The GO100 project is founded on three primary objectives that Crasco seeks to achieve:
1. Sales target of 10 billion yen (approximately $68 million)
2. Average annual salary of employees to reach 6 million yen (approximately $41,000)
3. 120 annual holidays for employees

These figures are not just numerical goals but serve as concrete indicators aimed at simultaneously boosting both employee motivation and customer satisfaction. This holistic approach underscores Crasco's commitment to fostering a robust organizational culture.

Core Philosophy

Crasco's guiding principles are encapsulated in their slogans:

• - DO IDEA - A culture aimed at challenging the norm and creating value.
• - GO FUN - A vision focused on increasing the number of joyful individuals globally.

Through the 'DO IDEA' approach, Crasco has successfully implemented over 300 ideas per year that emerge from the employees, leading to reforms and new service development. This process showcases the company's dedication to continuous innovation and improvement.

Innovative Value Creation

The project intends to generate '100 new values' by collaborating across various departments, aiming to transform the future of the real estate sector. All initiatives arising from the 'DO IDEA' concept will serve as a valuable source of evolution for Crasco.

Expansion of Business Areas

Crasco is committed to a localized approach, providing direct value to property owners and end-users. They are also looking at nationwide service expansion through Real Estate Tech and offering expertise to other real estate firms through B2B support. Furthermore, employee-driven ideas will guide internal improvements and the creation of new services, leveraging ongoing innovation for business expansion and new market creation.

Future Outlook by CEO, Norihiro Omura

Crasco Group's CEO, Norihiro Omura, stated, 'The GO100 project is a challenge aimed at enriching our customers' lives while also making our own lives more enjoyable and fulfilling. Each employee's DO IDEA is a catalyst for growth and will ultimately reshape the future of the real estate industry.'

Company Overview

Company Name: Crasco Co., Ltd.
CEO: Norihiro Omura
Capital: 1.93 billion yen (total group capital)
Head Office: 4-24-21 Nishi-Nen, Kanazawa City, Ishikawa, 920-0024, Japan
Tokyo Office: 7-16-11 Nishishinjuku, 5F, Forecast Nishishinjuku, Shinjuku City, Tokyo, 160-0023, Japan
Website: Crasco Official Site
Business Activities: Real estate transactions, rental, management, repair, brokerage, construction, and sale of residential buildings and land development.