Fractal Secures Leadership Position in Customer Analytics by Forrester Research

Fractal, a global leader in enterprise AI solutions, has achieved remarkable recognition in the field of customer analytics. In a recent report published by the independent research firm Forrester Research, Inc., Fractal has been named a 'Leader' among Customer Analytics Service Providers (CASPs). This honor has further cemented Fractal’s reputation among Fortune 500 companies, showcasing its deep expertise in harnessing data science for actionable business strategies.

Acknowledging Customer Expectations

In a landscape where customer expectations are evolving at a breakneck pace, businesses are pressed to provide personalized experiences guided by quick responses and user-centric designs. Forrester’s report places a spotlight on this trend and evaluates service providers based on their capacity to convert insights into effective actions. Fractal excels in this arena through its integration of decision intelligence, real-time feedback mechanisms, and explainable AI, which enable enhanced customer engagement.

The report highlights a testimonial from a client that emphasizes Fractal’s significant contribution to achieving what they term as 'greatness' in analytics solutions. This endorsement reinforces Fractal's strategy in elevating customer experience through intelligent analytics.

Neuroscience-Based Approach and Advanced Partnerships

The author of the Forrester report, Zeid Khater, an Analyst at Forrester Research, notes that Fractal is rising as a beacon for companies keen on advanced customer insights. The firm's unique approach combines neuroscience principles with cutting-edge AI, setting it apart as a provider that not only understands customer behavior but actively engages with it effectively. Collaborations with AI powerhouses such as OpenAI and NVIDIA further emphasize Fractal's commitment to innovation, particularly with its focus on generative AI and large language models (LLMs).

In a statement regarding the accolade, Ajoy Singh, Chief Artificial Intelligence Officer at Fractal, expressed pride in their innovative methodologies. He articulated that their dual focus on neuroscience and AI enables them to comprehend customer contexts better, marking a pivotal differential in driving meaningful changes for organizations seeking to enhance customer experiences.

A Track Record of Recognition

This recognition is just one among numerous accolades Fractal has amassed over the years. The company's consistent presence in the top tier of customer analytics service providers since 2017 speaks volumes about its commitment to delivering excellence. The recent Forrester report evaluated 10 service vendors across 26 parameters related to their current offerings and strategic goals. Fractal received high marks for its vision in customer analytics and innovation-driven strategies.

In addition to its recent success, Fractal has earlier been recognized multiple times as a leader in various related domains, including generative AI services, data engineering services, and data science services, showcasing its broad and deep capabilities in the analytics and AI services landscape.

About Fractal

Fractal continues to be a trusted partner to numerous esteemed Fortune 500 companies, fostering innovation within their operations. Their portfolio includes notable brands like Asper.ai, which facilitates interconnected decision-making for revenue growth, and Flyfish, a Generative AI platform designed for search and product discovery. The firm is also associated with Analytics Vidhya, recognized as one of the largest communities for data science.

With a workforce of over 5,000 employees spread across 18 global locations, including the United States, Canada, and various European and Asian nations, Fractal is making strides in not only analytics but also in sectors like healthcare, through its partnership in Qure.ai—a firm dedicated to using AI for efficiently tackling diseases such as Tuberculosis and lung cancer.

In summary, Fractal is redefining how enterprises approach customer analytics, and its recent acknowledgment as a leader by Forrester Research stands as a testament to its pioneering role in leveraging AI and data science effectively in today’s marketplace.