#USA #Digital Services #Gilbert #Viasero Ventures #Vijay Rao

Viasero Ventures: Transforming Digital Services

In a bold move to reshape the digital services landscape, serial entrepreneur Vijay Rao has officially launched Viasero Ventures, a specialized incubator designed to foster boutique systems integrators (SIs). This new venture comes as part of Rao's extensive track record in building successful service companies in the tech sector, where he has shown a keen ability to create businesses that not only excel but also lead their respective markets.

A Proven Leader in the Industry

Vijay Rao is no stranger to entrepreneurship and leadership. As the Founder and CEO of Apisero, he scaled the company from its inception to an impressive workforce of 2,500 employees, making it the world’s largest dedicated MuleSoft consultancy. Under his leadership, Apisero earned the prestigious title of 7× MuleSoft Partner of the Year, demonstrating its significant impact on platform adoption and customer satisfaction. The firm gained notable recognition and eventually attracted investment from Salesforce Ventures, culminating in its acquisition by NTT DATA in October 2022.

Following this success, Rao played a pivotal role in scaling Kipi.AI, a company centered around Snowflake technology. There, he helped grow the employee base to over 600 and developed a suite of more than 250 proprietary accelerators and AI-driven solutions. Kipi.AI became known for having one of the largest teams certified by Snowflake, achieving recognition as 3× Snowflake Partner of the Year. It crossed another milestone with its acquisition by WNS Global, which is now integrated into Capgemini, in March 2025.

The Viasero Ventures Approach

With Viasero Ventures, Rao is set to continue on this trajectory of building impactful businesses. He emphasizes a tailored approach to incubating specialized service firms, combining essential Capital, operational expertise, and a tried-and-true go-to-market (GTM) strategy. During an interview, Rao highlighted the philosophy behind this venture:

“We’ve built leaders before, and the playbook travels clarity of focus, alliance-first GTM, and delivery excellence that stands under pressure. We apply it venture after venture, powered by teams that lead with kindness, humility, and ownership. It’s how specialists become leaders.”

This incubator model is not only about capital investment; it also focuses on strategic alignments with Independent Software Vendors (ISVs), ensuring repeatable growth through well-defined frameworks. This structure allows Viasero Ventures to cultivate companies that not only survive but thrive in competitive tech markets.

Mission and Vision of Viasero Ventures

The mission of Viasero Ventures is clear: it aims to build pure-play, boutique systems integrators that align closely with high-growth technology markets. From early-stage opportunity identification to the scale of each entity, Viasero Ventures utilizes proven GTM and delivery playbooks. This strategic alignment with leading ISVs positions the firm to identify promising opportunities in the evolving digital landscape.

According to Rao, the emphasis on measurable outcomes for customers and partners ensures that every venture nurtures lasting relationships built on mutual success. “Our incubation strategies seek not just to build companies but to develop leaders committed to excellence and innovation,” he remarked.

Looking Ahead

As Viasero Ventures embarks on this journey, all eyes are on Vijay Rao's next steps. With a remarkable history of successful ventures and a robust business model, the potential for creating impactful companies in the tech sector is substantial. Entrepreneurs and investors alike are eager to see how Rao will apply his experience to shape the future of digital services, ensuring that Viasero Ventures is not just another incubator but a launchpad for the next generation of tech leaders.

In conclusion, Viasero Ventures represents an exciting new chapter in the digital services industry, promising to deliver specialized solutions that meet the growing demands of the market while adhering to principles of excellence and partnership. For startups aiming to make their mark, Viasero Ventures could be the key to unlocking their potential in an increasingly complex digital world.