Celebrate 40 Years of Apagard with Limited Edition Mini Set

Apagard: A Milestone in Oral Care

Apagard, a brand renowned for its premium whitening toothpaste, is celebrating an incredible milestone this year—its 40th anniversary! Launched in 1984 by Sangi Co., a company based in Chuo-ku, Tokyo, the Apagard series has remained the unrivaled leader in the whitening toothpaste market. With a commitment to oral health, Apagard has garnered a reputation as the top choice among consumers looking for effective teeth whitening solutions.

To commemorate this milestone, Sangi is releasing a limited-edition set that includes the popular Apagard Premio (105g) along with a special 40g mini size. Both will be available for the great price of 1,683 JPY (including tax). This unique offer allows customers to experience the premier cleansing power of Apagard while enjoying the convenience of the mini size for travel or daily use.

Surpassing its competitors, Apagard not only focuses on whitening the teeth but also emphasizes the importance of maintaining healthy enamel. Central to their product formulation is a proprietary ingredient known as “Medicinal Hydroxyapatite.” This advanced component is efficient at preventing cavities by: 1) absorbing and removing dental plaque; 2) filling in microscopic imperfections on the enamel surface; and 3) replenishing minerals that have been lost during early stages of tooth decay. This tri-functional approach makes Medicinal Hydroxyapatite a standout ingredient, enhancing both oral health and aesthetics.

The unique attributes of the Apagard Premio toothpaste make it particularly appealing. Its light mint flavor offers a rich and pleasant experience while brushing, transforming a mundane routine into a dazzling skincare ritual for your smile. This luxurious formula feeds into the philosophy that oral care is an integral part of beauty—just as skincare and haircare are essential for a radiant appearance.

As we celebrate this landmark in dental care, it's crucial to understand what the Apagard brand represents. Beyond merely focusing on the outer aesthetics, Apagard is about capturing one's essence and beauty from within. The brand believes true beauty manifests in a sparkling smile and effortlessly healthy teeth, reinforcing the intrinsic connection between well-being and confidence.

Sangi’s history is just as captivating as its products. Founded in 1974, the company developed its first Hydroxyapatite toothpaste in the 1980s and went on to create the world’s first preventive toothpaste that actively repairs enamel in 1993. Since then, Sangi has introduced a range of dental solutions and expanded its market internationally across multiple countries.

The Apagard brand is not just about removing stains; it focuses on the long-term health and beauty of your teeth. Brushing with Apagard means investing in a brighter future for your dental hygiene routine while simultaneously celebrating the advanced research and technology that Sangi has pioneered throughout its history.

As we look to the future, Sangi continues to innovate in the field of oral care with the same dedication that helped establish Apagard as a leader in the industry. From its luxurious formulations to its commitment to effective cavity prevention, Apagard stands poised to continue delivering beautiful smiles for years to come.

For those interested in exploring the Apagard experience, the limited edition Apagard Premio 105g + 40g set will be available at various pharmacies, supermarkets, and retail stores nationwide, starting from September 19, 2025. Embrace the brilliance of a well-cared-for smile with Apagard, and take part in celebrating a legacy of health and beauty!

Product Details

- Product Name: Apagard Premo 105g + 40g Set
- Reference Price (incl. tax): 1,683 JPY
- Type / Flavor: Premium / Light Mint
- Distribution Locations: Available at drug stores, supermarkets, home centers, and variety shops across Japan
- Classification: Quasi-drug / Medicinal Toothpaste

Don't miss your chance to partake in this special offer and experience the magic of Apagard's storied past and bright future!