Alok to Headline the Electrifying INFINITY Lisbon at SBC Summit 2025

Alok to Headline the INFINITY Lisbon at SBC Summit

In a thrilling announcement, Brazilian music icon Alok is set to headline the INFINITY Lisbon event at the SBC Summit. This festival promises to blend the vibrant beats of Brazilian rhythms with electrifying electronic dance music, creating an unforgettable experience. The event will be held at the prestigious MEO Arena, renowned for hosting international stars like Beyoncé and The Weeknd.

Scheduled for the evening of September 18, the venue will transition from its daytime role as the 'Super Stage' to a nightlife hot spot, ready to captivate a global audience. According to Rasmus Sojmark, CEO and Founder of SBC, bringing an artist of Alok's caliber to the stage will elevate the festival experience to new heights. He expressed pride in delivering such a dynamic entertainment option that merges business networking with exciting performances.

Alok gained international fame with his massive hit 'Hear Me Now', which has achieved nearly 850 million streams on Spotify. With an impressive record of being ranked 4th in DJ Mag's Top 100 DJs for three consecutive years from 2021 to 2023, he boasts a significant global following of around 22 million monthly listeners on Spotify and an impressive 29 million followers on Instagram.

Beyond his music, Alok has proven influential within gaming culture as well, featuring as a playable character in the wildly popular game Garena Free Fire. Alok is not only a celebrated performer but also a dedicated philanthropist, advocating for educational support, environmental sustainability, and impactful social projects in Brazil through the Alok Institute. His initiatives aim to nurture emerging talent in the electronic music scene by providing platforms for up-and-coming artists via his labels, Controversia Records and UP Club Records.

Recognized in Forbes Brazil’s 30 Most Influential Brazilians and as part of Spotify's Top 100 Global, Alok is truly the perfect artist to headline SBC’s INFINITY Lisbon event. Sojmark remarked that Lisbon is where the INFINITY brand originated—highlighting its unique festival twist with renowned names like Don Diablo and Darude during its inception.

The INFINITY Lisbon experience is set as the grand finale of the SBC Summit, the fastest-growing global event in the gaming, betting, and payments sectors, which will bring together 30,000 professionals from around the world. Following its successful move from Barcelona, the second Lisbon edition is set to run from September 16-18, and Sojmark highlighted that the atmosphere created during the inaugural festival confirmed the unique value INFINITY has introduced to the industry.

Interestingly, Alok was initially scheduled to perform at the INFINITY Rio, but as plans evolved, he felt it was perfectly aligned to take the stage in Lisbon—his initial journey's birthplace. Sojmark expressed excitement for the night, stating, “It’s going to be one hell of a night.”

The INFINITY brand embodies gratitude to the community, celebrating the bonds formed through SBC’s events. VIP Event Passes are now available, promising guests an exclusive experience, with early bird pricing available. This much-anticipated event showcases the synergy between unparalleled entertainment and critical industry networking, setting the stage for nights of joy and unforgettable memories at this sensational festival.