#United Arab Emirates #Dubai #Luka Modrić #EuroCucina #Gorenje

Gorenje Unveils Premium Range at EuroCucina 2026

In a spectacular showcase at EuroCucina 2026, held in Milan, Gorenje, one of Europe’s foremost home appliance brands under the Hisense Group, presented its latest innovations in kitchen technology. The event was significantly highlighted by the attendance of global football star and Gorenje ambassador, Luka Modrić, who attracted notable attention from media and industry partners alike.

A New Era of Kitchen Appliances

Gorenje’s new premium built-in range aims to enhance daily living by offering high-performance solutions tailored to the evolving lifestyle trends in the Middle East. As the integrated built-in appliance market is projected to grow at a CAGR of 6.2% through 2033, the company is strategically focusing on key growth markets, including the UAE and broader Middle East region.

The rapidly developing residential sectors, which feature upscale villa communities and modern living concepts, drive the demand for high-end built-in appliances. Gorenje's commitment is to meet these rising kitchen expectations, particularly in affluent markets like the UAE, Saudi Arabia, and Qatar.

Strengthening Market Presence

To capitalize on this demand, Gorenje is enhancing its position within the kitchen retail sector by forging deeper partnerships with developers, retailers, and kitchen design experts. Fazalur Rahman, Regional Marketing Director for Hisense Middle East Africa, commented on the brand's dynamic approach, highlighting that customers in the region prioritize design, performance, and reliability in their kitchen solutions. “Our premium built-in range reflects Gorenje's commitment to delivering appliances that elevate modern living, and we are excited to strengthen our presence in a region setting global benchmarks for quality and innovation,” he noted.

Cooking Redefined with Luka Modrić

In a remarkable demonstration, Luka Modrić showcased the capabilities of Gorenje's high-performance built-in kitchen solutions by preparing a traditional Neapolitan pizza in just two minutes. Working alongside renowned pizzaiolo Vito Iacopelli, Modrić’s presence not only highlighted the cooking prowess of Gorenje's technology but also bridged the worlds of athletics and culinary excellence.

“Being here with Gorenje is a great honor,” Modrić shared. “In football, as in cooking, success involves discipline and having the right tools. Gorenje’s appliances are designed to be reliable and user-friendly, allowing families to create meaningful moments together.”

Vision for the Future

The event underscored Gorenje's ambition to improve its global premium positioning while expanding its footprint in the Middle East through a dedicated focus on innovation and strategic partnerships. The comprehensive expansion of Gorenje's built-in portfolio reflects the company's commitment to providing well-engineered, dependable appliances that meet the region's increasing demand for contemporary, integrated living.

About Gorenje

Founded over 75 years ago, Gorenje has established itself as a leading manufacturer of household appliances, operating in over 160 countries worldwide. Known for combining advanced technology with distinctive European design, the brand creates energy-efficient appliances aimed at simplifying your daily life. With headquarters based in Slovenia and production facilities spread across Europe, Gorenje is a proud member of the Hisense Group, which ranked among the world's most significant consumer electronics and appliance corporations.

To stay updated on their latest developments and products, visit Gorenje's official website.