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Pairs Enhances Security Measures for User Protection

Pairs, the popular dating app operated by Eureka Inc., has announced a new set of comprehensive safety measures aimed at enhancing user security. Starting from November 2025, the platform will implement five key initiatives to strengthen identity confirmation processes and improve measures against fraudulent accounts. These initiatives are crucial in a landscape where online interactions are becoming increasingly complex and risks are escalating.

Changes in Identity Verification

One significant change will be the elimination of identity verification through only card information, including the health insurance card, effective December 1, 2025. This decision is prompted by the upcoming expiration of the health insurance card as an official document on December 2, 2024. From then on, Pairs will only permit user verification through two methods: the reading of the My Number Card's IC chip and verification via in-app selfies paired with photographic government-issued IDs.

This shift aims to bolster the effectiveness of identity verification. The growing advancements in technology, such as AI, have made it easier to forge official documents, prompting Pairs to prioritize stronger methodologies. The goal is to create a seamless user experience while maintaining safety standards.

Enhanced Manual Review Process

Accompanying this change, Pairs will bolster its verification process through a combination of AI technology and round-the-clock manual review. By updating detection rules and utilizing AI to analyze user patterns, the platform expects to successfully screen a greater number of fraudulent accounts. This improvement is expected to ease the manual workload for operators tasked with verifying each user's identity.

Profile Photo Verification for Fraudulent Accounts

In 2026, Pairs will roll out a new verification feature that cross-references profile photos, selfies taken within the app, and official ID images for accounts flagged as suspicious. This added layer of scrutiny aims to significantly enhance the integrity of identity verification.

Blocking Potentially Harmful Messages

Furthermore, from December 2025, Pairs will also block messages that suggest exchanging social media IDs, an action that has increasingly raised concerns within the user community. This measure builds upon existing policies that have already prohibited such exchanges since March 2025.

Warning About Fraudulent Accounts

Pairs has also begun sending alerts to users who have interacted with accounts identified as fraudulent. These notifications will guide users towards resources designed to help them understand the signs of scam activities and take appropriate actions.

Background on the New Measures

These comprehensive safety measures arise from the evolving risks associated with online services, particularly as romantic scams via social media and dating apps become more prevalent. Recent data indicates that many scams happen without in-person meetings, relying on building trust through digital communication.

With the rise of increasingly sophisticated methods employed by fraudsters—especially those using generative AI to create convincing narratives and luring users into interactions—having advanced and robust verification processes becomes paramount. Pairs' actions represent a proactive stance against these evolving threats, focusing on both preventing fraud and safeguarding users.

Commitment to Safe Online Dating

At Pairs, user safety is viewed as a top priority. The platform's vision states that it aims to create a world where everyone can meet the right people through its matching service. Since its launch, the community has grown to a stunning 25 million registered users, reflecting its acceptance and accessibility.

The dedicated Trust and Safety team is constantly engaged in targeting fraudulent accounts and ensuring the community remains secure. By building on the global security standards of Match Group, Pairs incorporates the latest insights into scam tactics from around the world.

In closing, Pairs is committed to preventing fraud by maintaining continuous monitoring and implementing responsive strategies, fostering an environment where individuals can meet authentically without unnecessary fear.