Major Management Announcement at Yoshida Masaki Office
In February 2026, Yoshida Masaki Office, headquartered in Minato, Tokyo, appointed Tetsushi Nosaka as its new representative director and CEO. This leadership transition marks a significant milestone for the company, coinciding with the release of a new series of dialogue content featuring Yoshida Masaki himself, along with an overhaul of the company’s corporate website and logo.
Leadership Transition
Tetsushi Nosaka joined Yoshida Masaki Office in 2010 and has since played a crucial role as a director responsible for various aspects, including advertising production, video creation, design, casting, creator management, and the operation of live spaces. His entrepreneurial spirit is also evident through his co-founding of FLASPO, as well as holding director roles at Narrative and Co and Charlotte Inc., showcasing his commitment to cross-industry development.
With this new appointment, Yoshida Masaki will transition to the position of chairman, actively participating in management while Nosaka will oversee daily operations as president, ensuring a smooth leadership structure moving forward.
Launch of Artist Commons
Accompanying this transition is the official launch of the company’s entertainment and agency initiative, Artist Commons. This innovative system is designed to empower creators by allowing them to take control of their careers in a manner that is deeply rooted in Japanese culture. By establishing this agency system, Yoshida Masaki Office aims to provide new avenues for clients and local governments into the entertainment industry.
The Collective Approach
Yoshida Masaki Office is committed to fostering a ‘Collective’ environment where employees can initiate projects, student interns can become entrepreneurs, and freelance professionals can contribute in a flattened, equal manner. Rather than concentrating power, the company values collaboration among all participants. The organization actively addresses biases and discrimination, emphasizing a core belief in maintaining a ‘Nice to People’ ethos.
Dialogue and Corporate Website Revamp
As part of this management transition, the corporate website has undergone a full redesign, which also includes dialogue content featuring both Yoshida Masaki and Tetsushi Nosaka. They candidly discuss their journey and future vision for the organization, providing insights into what they value as a company. Interested readers can find the new website at
Yoshida Masaki and the dialogue page at
Dialogue Content.
Comments from Tetsushi Nosaka
Tetsushi Nosaka shared his vision for Yoshida Masaki Office by stating, "Our company engages in advertising production, video, design, casting, talent, and creator management, as well as live space operations. What we cherish is continually questioning the structure of our business. We don’t let ideals end at mere words but incorporate ethical considerations and fair compensation into our work. We aspire to be a place where artists considering affiliation feel they can truly be themselves and where clients think they can discuss freely. This is our goal."
Company Overview
- - Company Name: Yoshida Masaki Office
- - Location: Minato, Tokyo
- - Business: Advertising video production, web development, marketing, consulting, design, casting, talent and creator management, live space operation.