#USA #Boston #Xbox #Trolli #Sour Brite Crawlers

Trolli and Xbox Join Forces for a Sweet 25th Anniversary Celebration

Trolli, a beloved name in the candy industry, has teamed up with Xbox to celebrate the gaming giant's impressive 25-year journey. This partnership aims to provide gamers with fantastic in-game rewards while indulging in delicious Trolli treats. The "Sour Up and Win" promotion launched on March 25th, 2026, and will run until August 2026, inviting fans to engage with their favorite gaming titles.

Exciting In-Game Content

The promotion offers limited-edition collectible packs of Trolli candies that unlock exclusive in-game content for three major Xbox titles: World of Warcraft, Diablo IV, and Forza Horizon 6. Players can look forward to unique items and experiences such as:

• - A special Trolli Peel P50 livery for your car in Forza Horizon 6
• - A three-weapon bundle in Diablo IV
• - The Gummi the Glow Wyrm pet in World of Warcraft

These incentives not only reward loyal players but also make gaming even more enjoyable through a delightful sour treat experience.

The Sour House Experience at PAX East

Trolli is taking its celebration a step further by presenting "The Sour House" during the upcoming PAX East, taking place from March 26-29, 2026, at the Boston Convention Center. This immersive activation promises to be a hub of fun and entertainment, combining the excitement of gaming with the joy of Trolli snacks.

At The Sour House, attendees can enjoy:

• - Delicious Trolli Sour Brite Crawlers and frozen Gummi Pop treats that deliver the ultimate sweet-sour taste.
• - Photo opportunities and meet and greets with popular personalities from IGN's Game Scoop! and Unlocked.
• - Daily giveaways, including the chance to win an ROG Xbox Ally handheld gaming device by sharing photos from the event on social media with the hashtag #TrolliSourHouse.

For those who cannot attend the event in person, the Sour House will be accessible online through IGN, YouTube, and Forza's Twitch channel, ensuring that fans worldwide can participate and enjoy giveaways.

A Celebration of Culture and Gaming

According to Tia Craddock, Brand Manager at Trolli, this collaboration is significant not only for celebrating Xbox's legacy but also for recognizing the cultural impact of gaming over the years. "Gaming is where culture lives, and Trolli has been part of that world alongside Xbox since 2021. Getting to celebrate their 25th anniversary together feels like the right next step. This promotion is about more than just selling candy; it’s about creating memorable gaming experiences that match the energy of the community."

How to Participate

To partake in the "Sour Up and Win" program, gamers need to purchase specially marked packs of Trolli candies. Each pack contains codes that unlock in-game content, and detailed information can be found on the official Trolli website at trolli.com/Xbox.

About Trolli and Ferrara

Trolli has been a leader in the candy sector, gaining fame for its iconic gummi worm candy, and offers various exciting flavors like Sour Electric Crawlers™ and Sour Brite Squad™. As a part of Ferrara, which has over 115 years of experience in the confectionery industry, Trolli continues to innovate and engage consumers through dynamic partnerships and unforgettable campaigns.

For more information about Trolli and its products, visit trolli.com or follow them on social media.

This collaboration with Xbox not only marks a historic celebration of gaming but also brings together a beloved candy brand with a gaming giant, ensuring an unforgettable experience for players and candy lovers alike.