#USA #New York #digital advertising #TNL Mediagene #Retail Media Network

Unveiling the Future of Retail Media: The 2025 Pan-Asian RMN Trends White Paper

In a groundbreaking release, TNL Mediagene has joined forces with notable media brands from Taiwan and Japan to publish the highly anticipated 2025 Pan-Asian RMN Trends White Paper. Launched on January 15, 2025, this document marks a significant advance in understanding the evolving landscape of Retail Media Networks (RMN) amid the digital advertising revolution.

The Context of RMN

The advent of RMN comes after the significant periods dominated by search advertising, initiated by Google, and social media advertising driven by Meta. With the ongoing transition into the third digital advertising era, RMN is poised to reshape how brands and retailers interact with consumers.

Insights from Industry Leaders

TNL Mediagene's publication integrates deep market analysis and case study data garnered from its media outlets—INSIDE, Digiday Japan, and Ad2.

• - INSIDE provides granular insights into Taiwan's industry, presenting a thorough analysis of five critical closed-loop effects.
• - Digiday Japan Zeroes in on the Japanese RMN market, particularly in the realm of Digital Out-of-Home (DOOH) advertising, offering a broad overview of the current market trends.
• - Ad2, a leader in the digital advertising space, showcases real-world applications and outcomes of RMN that cater to high-value clientele.

The Continuing Rise of RMN

Aimed at brands and retailers in both Taiwan and Japan, the white paper presents comprehensive analyses that will serve as a go-to guide for decision-making in RMN strategies. Industry forecasters, such as eMarketer, predict that global advertising expenditures on retail media will reach an impressive $140 billion in 2024. Furthermore, estimates from the DMA project that the retail media market in Taiwan alone will soar to NT$70 billion in 2023.

These projections underscore the pivotal role RMN is expected to cultivate within marketing ecosystems, highlighting its growing importance to advertisers and agencies alike.

Download and Participating in the Revolution

The 2025 Pan-Asian RMN Trends White Paper is available in both Chinese and Japanese versions, catalyzing conversations around innovative digital advertising technologies. This document not only highlights current industry trends but also proposes a framework for brands seeking to push their strategies forward in the rapidly evolving RMN space.

About TNL Mediagene

TNL Mediagene is a Cayman Islands-registered company, emerging from the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc. in May 2023. This digital media powerhouse operates with a focus on original and licensed media brands and provides modern advertising and e-commerce solutions. The collective's political neutrality and its appeal to younger demographics set it apart, firmly establishing TNL Mediagene as an influential entity with a commitment to quality. The organization boasts a 550-strong workforce dispersed across various offices in Japan, Taiwan, and Hong Kong. For more detailed insights, visit TNL Mediagene's official site.

Join the movement and leverage the insights presented in the 2025 Pan-Asian RMN Trends White Paper to ensure your brand thrives in the digital advertising landscape of the future.