#USA #AGCO Corporation #Massey Ferguson #Duluth, Georgia #SDF Tractors

AGCO and SDF Partnership: A New Era in Tractor Production

AGCO Corporation, a premier global player in agricultural machinery development and manufacturing, has recently formed a significant partnership with SDF, an established leader in tractor and harvesting equipment. This strategic alliance aims to bolster AGCO's position in the low to mid-range tractor segment, particularly under its renowned Massey Ferguson brand.

Highlights of the Partnership

The collaboration kicks off with a supply agreement that will allow SDF to produce and deliver a newly optimized range of Massey Ferguson tractors, specifically designed for agricultural applications. Starting mid-2025, SDF will manufacture tractors with power outputs of up to 85 horsepower for diverse global markets.

Luis Felli, Senior Vice President and General Manager of Massey Ferguson, articulated the core philosophy behind this partnership: "Our Farmer-First approach is built around providing exceptional experiences for our farmers. Having a partner like SDF, which shares our dedication to the global farming community, will enhance Massey Ferguson's standing in the low to mid-power tractor market. It will enable us to offer farmers reliable and high-quality equipment to boost productivity and profitability."

This new range of tractors will feature various drivetrain options, catering not only to different customer preferences but also to the specific demands of diverse markets. Both AGCO and SDF anticipate that this mix of products will significantly increase market share in the critical segment of tractors powered up to 85 horsepower.

The Strategic Goals Ahead

Both companies have set ambitious goals for this partnership, focusing on improving customer satisfaction and loyalty across regions. They aim to leverage their combined knowledge and capabilities to meet farmers' needs effectively. Additionally, promoting profitable growth will be crucial, emphasizing cost-effective manufacturing and superior quality production to take advantage of their collective strengths.

As of mid-2025, AGCO's extensive global distribution network will gradually incorporate these new offerings, ensuring farmers worldwide have access to cutting-edge agricultural machinery.

About AGCO Corporation

Founded in 1990 and headquartered in Duluth, Georgia, AGCO is a globally recognized leader in agricultural machinery and precision technology. With a portfolio that includes well-known brands like Fendt, Massey Ferguson, PTx, and Valtra, AGCO provides comprehensive solutions to help farmers sustainably feed the world. In its fiscal year 2024, AGCO reported a net revenue of approximately $11.7 billion, underscoring its robust market presence.

For more information, visit AGCO's website.

About SDF

SDF, headquartered in Treviglio, Italy, is another key player in the agricultural machinery industry with almost a century of experience. The company specializes in manufacturing tractors, harvesting equipment, autonomous electric tractors, and diesel engines. Operating under various brands such as SAME, DEUTZ-FAHR, and Hürlimann, SDF has cemented its reputation in mechanizing agriculture and advancing the digital transformation in this sector. Their tractors cover a performance range of 25 to 336 horsepower and are designed to enhance operational efficiency and productivity in line with modern farming needs.

In 2023, SDF registered a revenue of €2.031 billion, reflecting its strong market performance. Discover more about SDF at SDF's website.