#Japan #Tokyo #Water Dispenser #BRITA Japan #BRITA Cube

The Introduction of the BRITA Cube Cool

BRITA Japan, a prominent household water purifier manufacturer originally from Germany, is set to debut its first appliance: the innovative water dispenser known as the BRITA Cube Cool. This exceptional product is aiming to hit the market in early June 2026, but eager customers can start pre-ordering on the crowdfunding platform GREEN FUNDING as of March 6, 2026, benefiting from discounts up to 25% off.

A Game Changer in Water Dispensing

For years, BRITA has been dedicated to providing easy access to delicious water through its pot-type and bottle-type purifiers. With the introduction of the BRITA Cube Cool, the company is venturing into the expanding water dispenser market and addressing traditional issues such as long-term contracts and bottle storage concerns. This new countertop model eliminates the need for any complex plumbing installation or subscription agreements, requiring only an electrical outlet for setup. Users will only need to fill the tank with tap water to enjoy various temperature settings.

The BRITA Cube Cool allows one-touch selection of water temperatures ranging from 5°C to 95°C, ensuring a speedy delivery of hot water in just five seconds, perfect for accommodating different preferences—whether for chilled, room temperature, or hot beverages.

Features Designed for Convenience and Safety

Instant Water at Your Desired Temperature

• - Fast temperature selection: Choose from 5°C, room temperature, 45°C, 70°C, 85°C, or 95°C, with a simple button press.
• - With 20 minutes of cooling time, you can have refreshing cold water quickly.
• - Wait no more than five seconds for hot water after pressing the button.

Cutting-Edge UV-C Technology for Hygiene

• - Equipped with dual UV-C lamps operating within the cold and hot water tubes, effectively eliminating 99.999% of E. coli from the water (verified by TÜV SÜD China).
• - The UV-C lamp in the cold water tank prevents the growth of bacteria, maintaining optimal hygiene.

Smart Automated Cleaning Programs

• - The BRITA Cube Cool prides itself on an automatic cleaning program for the internal hot water circuit and cold water tank, reducing maintenance efforts for users.
• - Simply push the cleaning button, and the system will handle the rest.

High-Performance Filtration

• - The device utilizes the well-regarded Maxtra PRO filter cartridge, proficient in removing chlorine, lead, copper, and particulate matter larger than 30μm from tap water.
• - It transforms regular tap water into a delightful drinking experience while preventing limescale buildup and extending the lifespan of the appliance.
• - The filter requires replacement every four weeks or after filtering 150 liters of water, effectively removing PFAS chemicals from the water supply.

Recognition for Design Excellence

The BRITA Cube Cool has been awarded the German Design Award 2026 for its superior product design, which merges comfort, hygiene, and sustainability into a smooth user experience. Its timeless design, paired with high-quality filtration capabilities, aims to redefine drinking water experiences باستخدام أحدث معايير التقنية.

Product Overview

• - Product Name: BRITA Cube Cool
• - Color Available: White
• - Dimensions: 240mm wide × 440mm deep × 321mm high
• - Capacity: Filtration capacity of 2.15L; total capacity of 4.3L
• - Weight: Approximately 11.1kg
• - Tank Capacity: 4.3L for fill tank; 1.0L for cool water (filtered capacity: 2.15L)
• - Primary Retailers: Online shops, electronics retailers
• - Suggested Retail Price: ¥73,000 (excluding tax)
• - Release Date: General release scheduled for early June 2026, with pre-orders starting on March 6, 2026.

Early Bird Crowdfunding Opportunity

The BRITA Cube Cool will be available for early supported orders through the GREEN FUNDING platform, from March 6, 2026, providing customers the exclusive chance to secure discounts and special bundle offers with additional filters.

For those interested in examining the product before purchase, it will be on display at various locations, including SHIBUYA TSUTAYA and Tsutaya Electric Plus, throughout the crowdfunding campaign duration.

About BRITA Group

Established in 1966 and celebrating its 60th anniversary in 2026, BRITA is a leader in developing innovative drinking water solutions for both residential and commercial sectors.
In fiscal year 2023, BRITA achieved total sales of €691 million, employing over 2,400 staff globally with production facilities positioned across Germany, the UK, Italy, and China.

BRITA remains committed to sustainability, continuously striving to minimize environmental impact while maximizing customer satisfaction by providing optimal drinking water solutions.