Johnnie Walker's New 'Keep Walking' Campaign Brings Fresh Inspiration for Progress
Johnnie Walker's Revamped 'Keep Walking' Campaign
Johnnie Walker, the leading brand in Scotch whisky, has just launched an updated version of its legendary marketing campaign titled 'Keep Walking.' Renowned for its rallying cry for progress over the past 25 years, this campaign introduces a fresh approach that resonates with contemporary values and personal journeys. The new creative showcases a film that celebrates individual stories of progression, urging a newer generation of whisky enthusiasts to find meaning in the little moments that promote personal advancement.
Initially introduced in North America, the refreshed 'Keep Walking' campaign is set to roll out on a global scale in 2026, utilizing various platforms such as streaming services, social media, and outdoor advertising. The crux of this campaign centers around the word
Topics Consumer Products & Retail）
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