Introduction of Japan's First Large-Scale 3D Hologram Display at SEGA STORE TOKYO

SEGA STORE TOKYO Welcomes Innovative Holographic Technology

On July 18, 2025, the much-anticipated SEGA STORE TOKYO officially opened its doors on the sixth floor of Shibuya PARCO, Tokyo. Among the store's highlights is the 3D GHOST 200z, a cutting-edge hologram display that marks a milestone as Japan’s first large-scale installation of this type. Developed by X-Gate Inc., a company specializing in 3D holographic signage and immersive content, this display measures approximately 2 meters in diameter, making a striking centerpiece at the store.

Location and Operating Hours

The SEGA STORE TOKYO is strategically located at 15-1 Udagawacho, Shibuya, Tokyo, inside the trendy Shibuya PARCO. The store welcomes visitors from 10:00 AM to 9:00 PM, although specific holiday hours may vary.

Spectacular Displays

Positioned prominently at the store's entrance, the 3D GHOST 200z presents dynamic visuals featuring SEGA’s flagship intellectual properties, including beloved titles like Sonic the Hedgehog, Yakuza, Puyo Puyo, Project Sekai, Persona, and METAPHOR. Each visual showcase is designed to capture the attention and imagination of fans old and new, offering a truly engaging experience.

About SEGA STORE TOKYO

SEGA aims to create a flagship store where fans can immerse themselves in its vibrant universe. The SEGA STORE TOKYO not only offers exclusive merchandise related to popular characters but also provides a space dedicated to the unique experiences originating from SEGA's creative vision. This establishment marks a new era for SEGA fans, bridging the gap between the virtual and physical worlds.

Visit the Store Online

For more information about the SEGA STORE TOKYO and its exciting offerings, visit their official website: SEGA STORE TOKYO.

What is 3D GHOST®?

The 3D GHOST® is a revolutionary hologram display that utilizes high-speed rotating LED blades to create stunning, lifelike images through light persistence. This technology allows viewers to experience immersive 3D visuals without the need for special glasses, delivering a truly captivating and futuristic visual experience. It promises to change the landscape for spatial productions at stores and events alike.

About X-Gate Inc.

X-Gate Inc. is dedicated to transforming experiential value and communication through innovative 3D visual technologies and contactless smart interaction solutions. Their mission is to bring the near future closer, crafting a world filled with wonder. By blending immersive real-world experiences with digital realms, X-Gate is committed to creating spaces that enhance quality of life and sustainability for the future.