#Japan #Sensitive Skin #Tokyo #DECENCIA #Bare Skin Friends

DECENCIA Hosts a Groundbreaking Event with Bare Skin Friends

On May 5, 2025, DECENCIA, a prominent sensitive skin brand under the POLA ORBIS Group, held a unique event titled "DECENCIA x Bare Skin Friends Community: Gathering of Sensitive Skin Individuals" in Shinagawa, Tokyo. The event successfully drew in members of the Bare Skin Friends community, amidst an atmosphere filled with curiosity and anticipation. The event aimed not only to enhance awareness about sensitive skin but also to provide a platform for meaningful discussions about common skin issues faced by participants.

A Gathering of Common Experiences

Led by DECENCIA’s representative, Eimi Nishino, the event began with an introduction that captured the essence of the brand's purpose: To eliminate unfairness regarding skin types. Despite the diverse skincare needs of the participants, who were primarily members of the Bare Skin Friends community, they all shared an underlying theme of concern for sensitive skin conditions. With over 70% of attendees having never used DECENCIA products before, the event sought to explore their potential interest through engaging discussions related to skin sensitivity.

Within the warm and relaxed atmosphere, participants were divided into small discussion groups that allowed them to share common experiences and frustrations related to sensitive skin. Many attendees excitedly recognized symptoms of sensitivity they hadn’t considered before, prompting a deeper understanding of their own skin conditions.

Engaging Discussions and Groundbreaking Research

A highlight of the event was a presentation from two researchers at POLA Chemical Industry, who provided an in-depth look at the scientific innovations behind DECENCIA's products, particularly focusing on formulations designed to cater to sensitive skin. The visually engaging presentation included a hands-on experiment with rose petals, illustrating concepts in an accessible way for all participants. This segment quickly became the event's favorite, showcasing the enthusiasm of the Bare Skin Friends, who demonstrated keen interest and knowledge about sensitive skincare.

Love for DECENCIA Products

The event included a fun element— a vote for favorite DECENCIA creams. The standout product, DECENCIA Bright Lift Cream, was chosen as the number one favorite due to its impressive ability to enhance skin clarity and maintain hydration. Participants expressed overwhelming enthusiasm for trying out the products, with many stating their resolve to recommend DECENCIA to fellow community members.

High Sensitivity Awareness and Shared Recommendations

Remarkably, 94% of participants reported experiencing sensitive skin conditions based on post-event survey results. Many comments revealed that attendees initially underestimated their sensitivity but recognized clear signs like redness and irritation, which resonated with the definitions provided by DECENCIA.

Furthermore, when asked if they would recommend DECENCIA products to other Bare Skin Friends, unanimous positivity emerged. Attendees voiced appreciation for the brand's philosophy, stating it aligned well with their needs and experiences, fostering a sense of community and shared objectives regarding skincare.

A Commitment Towards Inclusivity in Skincare

In closing, DECENCIA emphasized its ongoing commitment to improving the lives of those with various skin conditions, ensuring that everyone can enjoy healthy and beautiful skin. The event reinforced the brand’s mission to provide valuable support and services and included heartfelt remarks from Ichi, the leader of the Bare Skin Friends community, emphasizing a future where beauty can be enjoyed by all.

DECENCIA wholeheartedly thanked all participants for their engagement, promising continuous efforts to understand and address the challenges faced by those with sensitive skin in the ever-changing environment we live in.

【For inquiries】
Contact DECENCIA Customer Center at 0120-714-115 (Weekdays 10:00-19:00, Saturday 10:00-17:00)