#South Korea #Milan #Kia #Design Week

Kia Showcases Artistic Vision at Milan Design Week 2025

Kia Corporation is set to make waves at the highly anticipated Milan Design Week 2025 with two innovative exhibitions: 'Eclipse of Perceptions' and 'Transcend Journey.' Running from April 7-13 at the Museo della Permanente and from April 7-9 at Eastend Studios respectively, these installations aim to highlight Kia's 'Opposites United' design philosophy while supporting the arts.

Eclipse of Perceptions

The 'Eclipse of Perceptions' exhibit underscores Kia's commitment to art and culture, featuring a platform for artists from diverse backgrounds. This public showcase invites attendees to explore conceptual artworks from renowned artists like Philippe Parreno and A.A. Murakami, who reinterpret Kia's design ethos.

Visitors can expect a sensory journey through several spaces at the Museo della Permanente, where each room presents immersive installations intended to inspire and challenge perceptions of creativity and innovation. The exhibit aims to foster cultural exchange, encouraging discussions around contemporary art while blending these ideas with Kia's automotive designs.

As the exhibit progresses, more details on specific artwork installations will be revealed, creating intrigue and anticipation among attendees. From April 7 to 13, art enthusiasts and design lovers will gather to experience this unique exploration of ideas and expressions through innovative mediums, including sculpture, sound, and light.

Transcend Journey

In tandem with 'Eclipse of Perceptions,' Kia will present 'Transcend Journey,' which delves into the evolving landscape of mobility. This exclusive installation will focus on Kia's new Purpose-Built Vehicles (PBVs) and Electric Vehicles (EVs), illustrating how these models can facilitate a seamless connection between urban and outdoor adventures.

The installation will feature a captivating twisting sculpture symbolizing the harmony of contrasting concepts, along with collaborative displays from leading South Korean outdoor and coffee brands that emphasize the versatility of Kia's vehicles. This artistic interpretation highlights how modern transportation can enhance experiences, bridging the gap between convenience and adventure.

Both exhibitions serve as a testament to Kia’s ongoing transformation and dedication to merging art and automotive innovation. This marks Kia's third consecutive year participating in Milan Design Week, reaffirming its commitment to showcasing impactful designs that resonate with audiences.

As the automotive industry continues to evolve, Kia is leading the way with design philosophies that respond to contemporary needs while also supporting artistic expression. By engaging with visionary artists and highlighting innovative vehicle concepts, Kia invites all to partake in this transformative journey through art and design.

Mark your calendars for this exciting event, and join Kia as they redefine perceptions and push the boundaries of creative ingenuity during Milan Design Week 2025. Full details about both exhibits will be unveiled at the respective locations, ensuring a rich experience for all attendees.