#United States #Washington #E-cigarettes #Truth Initiative #Nicotine Addiction

Federal Actions Against E-Cigarettes

On September 11, 2025, the U.S. Department of Justice, along with the U.S. Department of Health and Human Services and the U.S. Food and Drug Administration, announced significant measures aimed at tackling the rampant influx of illegal e-cigarettes into the nation. Kathy Crosby, the CEO and President of Truth Initiative, expressed that while these actions are necessary and overdue, they mark a pivotal moment in the ongoing battle to shield youth from the perils of nicotine addiction.

For over a decade, e-cigarettes have been the most frequently used tobacco product among young individuals, creating substantial challenges for educators who report that vaping severely disrupts learning and progress in academic institutions. Although youth e-cigarette use has decreased to its lowest level in the past ten years, alarming statistics show that nearly 40% of the more than 1.6 million middle and high school students who use these products do so frequently. The most favored products among them are flavored and disposable e-cigarettes, nearly all of which are prohibited.

Recent findings from Truth Initiative reveal a troubling trend: the majority of e-cigarettes available on the market today are illicit. These products are not only cheaper but also more potent and easily accessible compared to their legal counterparts. The appealing flavors and child-friendly marketing tactics create a serious risk for younger populations. The effects of nicotine go beyond addiction; it can adversely impact developing brains and exacerbate feelings of anxiety, depression, and stress, especially for youth already grappling with mental health challenges.

Despite these new initiatives, Truth Initiative urges federal authorities to implement ongoing measures to eliminate access to illegal e-cigarettes. It is critical for retailers to swiftly remove these dangerous products from their shelves. The organization remains steadfast in its commitment to protecting youth and providing support to individuals wrestling with nicotine addiction, offering resources like their evidence-based EX Program.

About Truth Initiative

Truth Initiative is a recognized nonprofit organization focused on enhancing public health by eliminating tobacco addiction. Their mission centers on preventing nicotine addiction among youth and empowering individuals towards successful quitting. Utilizing their evidence-backed cessation intervention, the EX Program, along with nationwide public education campaigns, they actively combat tobacco use among younger demographics. For more information, visit truthinitiative.org.

About the EX Program

The EX Program, developed in collaboration with the Mayo Clinic, stands as a proven effective tool for tobacco cessation. This comprehensive program integrates various evidence-based quitting methods along with interactive digital resources and a supportive online community. The EX Program has empowered millions of both youth and adults to gain the confidence and skills necessary for quitting smoking. Notably, research indicates that the program's text messaging feature can enhance a user's likelihood of quitting by as much as 40%. Interested individuals can learn more at exprogram.com.