#Istanbul #Beko #Turkey #water conservation #Glacier Preservation

Beko's Commitment to Water Preservation

As the world prepares to observe World Water Day on March 22, Beko shines a spotlight on the crucial theme of water conservation, especially in relation to glacier preservation. The company's CEO, Hakan Bulgurlu, passionately articulates the link between our water-saving actions at home and the crises facing global glaciers. He highlights how household decisions can significantly impact the broader mission of water security for future generations.

The Importance of Saving Water

Beko's initiatives advocate for the use of modern, water-efficient appliances that contribute substantially to both environmental sustainability and household savings. For example, the advancement in washing machines has reduced water consumption dramatically, dropping from over 65 liters per cycle in the late '90s to mere 46 liters by 2022. Dishwashers have similarly improved, now using less than 10 liters of water per cycle. This shift showcases a remarkable opportunity for consumers to lower their utility bills while also minimizing their environmental footprint.

"The relationship between glaciers and the water we use in our homes is deeper than many realize," explains Bulgurlu. "Each drop conserved adds to our global effort against water scarcity—an issue that is becoming more critical as glaciers retreat due to climate change."

Innovative Water-Saving Technologies

Beko's innovative offerings in the realm of household appliances include the groundbreaking SaveWater dishwasher, which utilizes only 6.9 liters of water per full load. This appliance ingeniously reuses water from the rinse phase in future washing cycles, leading to a significant reduction in annual water usage.

The same philosophy is mirrored in the SaveWater tumble dryer that collects up to 5.2 liters of water during drying cycles. This water is directed back into washing machines for reuse, promoting a closed-loop system where water is not wasted but efficiently utilized.

Furthermore, the AI-powered dishwasher takes the guesswork out of water usage, automatically adjusting to optimal settings based on the load's dirtiness and volume. This sensor technology can save up to 50% on energy and water, evidencing Beko's commitment to smart and sustainable solutions.

Moving Towards Sustainable Manufacturing

Beko has set ambitious goals to reduce its water usage during manufacturing by 25% by 2040, and to boost its water recycling rates to 35% across all facilities. Their commitment extends to a robust climate action plan, with targets to cut greenhouse gas emissions by 42% by 2030 and reach net-zero emissions by 2050.

With these steps, Beko aims for a future where responsible water management is part of everyday living. Bulgurlu remarks, "Protecting our water resources is integral to tackling climate change, which is crucial not only for preserving our glaciers but for the health of our planet."

Encouraging Individual Action

As part of its World Water Day initiative, Beko urges individuals to adopt water-saving habits at home and consider the impact of their appliance choices. By selecting water-efficient products and supporting preservation efforts, consumers can contribute significantly to global water security.

In conclusion, Beko reinforces its dedication to glacier preservation and responsible water management as not just a corporate responsibility but a shared mission. As Bulgurlu points out, every effort counts in ensuring that future generations have access to this indispensable resource.

This World Water Day, consider how your choices can make a long-lasting impact. Join Beko in its quest for a water-secure future for all.