#Japan #Tokyo #Pony Canyon #Yamagata City #Yamagata Marche

Explore the Yamagata Marche in Tokyo

Yamagata City, located in Gifu Prefecture, is gearing up to showcase its unique offerings at the Yamagata Marche, set to take place from November 14 to 16, 2025, at Gifutokyo in Hibiya, Tokyo. Sponsored by Pony Canyon and Ogaki Kyoritsu Bank, this exciting event is part of a broader initiative aimed at promoting the beauty and charm of Yamagata City.

The Mission Behind the Event

Pony Canyon, the prominent entertainment company based in Minato, Tokyo, is collaborating with Ogaki Kyoritsu Bank to utilize their respective strengths in the 2024 city promotion project for Yamagata. The Yamagata Marche will not only highlight the city’s attractions but also aim to foster connections with individuals living outside the city, encouraging increased interactions and tourism.

What to Expect at Yamagata Marche

During the three-day event, visitors can expect a variety of products that showcase the rich cultural heritage and specialties of Yamagata City. The offerings include local favorites such as honey products, kuri kinton butter, fruit pound cakes, dried fruits, black garlic, and sauna hats, among others. The fair aims to provide a comprehensive look at what Yamagata has to offer.

Special Event Day on November 15

On November 15, designated as Event Day, special activities will take place at Gifutokyo’s storefront area. Visitors can participate in the art of daruma making, engage with local artisans such as Art Fuji, who will be conducting live demonstrations, and receive promotional materials about Yamagata City. A promotional video will also be showcased to further highlight the city’s features.

Exclusive Gifts for Attendees

For those who spend 2,000 yen or more on Yamagata's specialty products between November 14 and 16, the first 100 shoppers will receive a special gift. On November 15, attendees can follow the official Instagram account and complete a survey for a chance to win additional prizes.

Featured Local Producers

The Yamagata Marche will feature products from various local vendors, including:

• - Honey Kingdom: Offering honey, kuri kinton butter, and more.
• - Elf Flat: Specializing in the pound cake 'Kanaderu Tsumugi'.
• - Mino Yamagata Genki Farm: Providing black garlic and dried fruits.
• - Takibi Design: Focusing on sauna hats and wooden products.
• - Fuku-chan: Known for their seasonings.
• - Yamagata Hayashi Rice Research Institute: Featuring their signature hayashi rice.

Additional vendors will include Art Fuji with daruma exhibits and sales, along with various photographic displays from local groups.

Event Details

• - Dates: November 14-16, 2025
• - Popup Store Hours: 11:00 AM to 8:00 PM
• - Special Event on November 15: 11:00 AM to 4:00 PM

Location

Gifutokyo
1-7-1 Uchihonmachi, Chiyoda City, Tokyo, 100-0000
Telephone: 03-5834-8046
Website: gifutokyo.com
X (Twitter): @gifutokyo_shop
Instagram: @gifutokyo_shop

This event is not just a marketplace; it’s an opportunity to experience what makes Yamagata City truly special. Whether you’re a local resident or a visitor from afar, the Yamagata Marche promises something for everyone.

For inquiries about the event, please contact:

• - Pony Canyon: Moriyama at [email protected]
• - Yamagata City Planning and Finance Department: 0581-22-6825.

Come and immerse yourself in the vibrant culture of Yamagata City at this not-to-miss event!