Harnessing Digital Technologies to Revitalize Local Tourism Experiences

The Cabinet Office of Japan, in collaboration with the private sector through the Cool Japan Public-Private Partnership Platform (CJPF), has announced an event titled "Harnessing Digital Technologies to Revitalize Local Tourism Experiences", scheduled for September 24, 2025. This gathering aims to showcase how emerging digital technologies, such as NFTs and drones, can create new opportunities in local tourism and enhance the value of regional assets.

Event Overview

Date and Time

- Date: September 24, 2025 (Wednesday)
- Time: 13:00 to 17:30 (local time)

Location

- Venue: National Mayors' Conference Hall, Room 2 (2-4-2 Hirakawa-cho, Chiyoda-ku, Tokyo 102-0093)
- Method: In-person and online participation available.

Agenda

The event will be divided into two main parts:

Part 1: Results Reporting Session (13:00 - 15:00)

1. Opening Remarks (13:00)
2. Report on Cabinet Office Surveys (13:05)
- Insight into how NFTs can enhance the value of regional tourism resources.
3. Presentations by NFT Initiatives (14:15)
- Sharing experiences by various private sector NFT businesses.
4. Future Prospects and Initiatives (14:45)
- Discussion including initiatives from relevant government departments.

Part 2: CJPF LAB Inaugural Session (15:45 - 17:05)

- Topic: Exploring the potential of night-time Cool Japan through technology.
- Moderator: Kenichi Watanabe, Director of CJPF.
- Speaker Presentations:

- Sakaki Kohmei, CEO of Red Cliff: "The Future of Cool Japan in the Sky" (15:55)
- Kubo Tetsuya, Executive Officer of Naked: "Innovating Cool Japan through Light".

- Closing Remarks (16:45)
- Networking Opportunities (17:05)

Note: The lineup of speakers and schedule may be subject to change.

About the Presentation Topics

Part 1 will delve into the findings of the Cabinet Office research emphasizing NFTs as a means to enhance the experience value of regional tourism resources, spanning nature, culture, and food. Multiple private sector representatives will outline their approaches to using NFTs within the tourism space.

Part 2 will critically examine the theme "Exploring the potential of night-time Cool Japan through technology." Experts will discuss transformations of underutilized regional assets like skyspaces and illuminate cultural landmarks to create rich night-time tourism experiences, showcasing both innovation and heritage.

Registration Information

- Registration Deadline: September 22, 2025, by 17:00.
- Interested participants can register through the provided links on the CJPF website.

Organizers and Contact Information

The event is organized by Vpon JAPAN Corporation, which operates as a leading cross-border digital transformation company in Asia. Vpon is committed to harnessing AI technology and data to support business growth across borders, focusing on promoting Japan's appeal to the world.

For any inquiries about Part 1, please contact:

- NRI Social Systems Consulting Division: Amejima, Inoue, Komaba
- Email: [email protected]

For inquiries about Part 2, reach out to:

- CJPF Secretariat (Vpon JAPAN Corp.): Suzuki, Matsuzaki
- Email: [email protected]

About Vpon

- Company Name: Vpon JAPAN Co., Ltd.
- Headquarters: 6F AMBRE, 3-15-7 Sendagaya, Shibuya City, Tokyo
- CEO: Yoshitaka Shinohara
- Business Focus: Big data analysis through unique AI technology, smartphone advertising platform services, inbound and outbound marketing support, DMP development, and organization of the Cool Japan DX Summit.
- Established: June 2014.
- Website: Vpon Official Site

Join us in revolutionizing the value of local tourism through cutting-edge technology and innovative collaborations that showcase the richness of Japan's cultural heritage and natural beauty.