#United States #Formula 1 #Mexico City #Volcan Tequila #Handshake Bar

A Unique Formula 1 Experience in Mexico City

In an exciting collaboration, Volcan de mi Tierra, a distinguished family-owned tequila brand, teams up with the renowned Handshake Bar to create a unique Formula 1 experience in Mexico City. Set against the backdrop of the prestigious Paddock Club at the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025, this partnership promises to elevate the race-day festivities to unprecedented heights. Volcan de mi Tierra, recognized for its exceptional quality, has already made waves by winning Double Gold at both the San Francisco World Spirits Competition and the Agavos Awards. Returning as the Official Tequila of Formula 1, the brand is continuing its legacy since its introduction to the F1 world during the 2023 and 2024 seasons.

The essence of this collaboration is encapsulated in the name 'Tletl', which means 'fire' in Náhuatl, an homage to the passionate spirit that drives both tequila production and the vibrant culture of Mexico. Tletl will offer visitors an immersive speakeasy experience, combining the artistry of Handshake Bar with the craftsmanship of Volcan Tequila. Here, guests can indulge in an innovative menu of cocktails crafted by top mixologists, showcasing Volcan's finest spirits, including its X.A. and Blanco Tahona expressions.

As participants enter Tletl, they will embark on a sensory journey where vaulted arches reveal exquisite cocktails inspired by the vibrancy of Mexican culture. Each drink tells a story, designed to evoke the warmth of celebration and the spirit of tradition. Signature cocktails like the Olive Oil cocktail combined with green apple and rosemary, the Lychee infusion with Volcan Blanco Tahona and jasmine tea, along with an Orange Wine blend featuring mezcal and passion fruit highlight the creativity of Handshake's mixology.

Carlos Pechieu, Chief Commercial Officer of Volcan de mi Tierra, expressed pride in this partnership, aimed at showcasing the rich, yet often overlooked, nuances of Mexican heritage to a global audience. Handshake Bar's co-founder, Marcos Di Battista, echoed the sentiment, emphasizing their shared vision of elevating Mexico through authentic craft and innovation. Together, they're crafting an extraordinary race-day celebration that not only pays homage to their heritage but also integrates modern luxury.

Inside the Paddock Club, Tletl will offer more than just cocktails; it embodies a luxurious space infused with cultural elements such as the Day of the Dead, creating a unique atmosphere filled with elegance and tradition. With design features reminiscent of this cherished Mexican celebration, complemented by the high-energy ambiance of Formula 1 racing, the venue is set to become the go-to spot for revelers seeking exceptional experiences during the Grand Prix.

This engaging partnership encapsulates a broader narrative of Volcan de mi Tierra's evolution within the competitive world of spirits. The collaboration with Handshake Bar represents another step in showcasing the dynamic growth of the Volcan brand on a global scale, merging traditional Mexican craftsmanship with contemporary appeal. Guests at Tletl will find themselves immersed in a world where each detail is meticulously crafted, confirming that the combination of heritage and modernity can lead to extraordinary outcomes.

In conclusion, Volcan de mi Tierra and Handshake Bar invite you to experience Mexico in a new light during the Formula 1 weekend. Step into Tletl to discover a hidden gem that promises not only delightful cocktails but also an unforgettable ambiance that celebrates the true spirit of Mexico with every sip. For more information, you can visit volcan.com and follow them on Instagram under @volcantequila.

Tletl awaits your presence—are you ready to ignite your senses?

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