Explore the Vibrant Culture with Letra's Pop-Up Shop at Tokyu Department Store

Experience the Colors of Mexico with Letra's Pop-Up Shop

Starting July 17, Letra, a distinctive Mexican goods brand operated by Sol of Tokyo Co., Ltd., will open a limited-time pop-up store at the Tokyu Department Store Tamaplaza. This exciting initiative is not just about shopping; it’s an invitation to embrace the vibrant culture and craftsmanship of Mexico. Letra has been at the forefront of introducing Mexican market bags, known as "mercado bags," to Japanese consumers since its debut in 2014.

Discover Letra's Roots

Founded by Masanori Kitajima, Letra has an interesting backstory. The brand's journey began in the 1980s with a focus on vintage clothing. As Kitajima visited Mexico multiple times throughout the 2000s, he became entranced by the colorful streets and energetic people. It was during these visits that he discovered the lightweight yet durable mercado bags. The potential of these bags captured his imagination, leading him to import and sell them in Japan.

Over the years, Letra has steadily increased the recognition of mercado bags in Japan, from 1,200 units sold in 2015 to an impressive 35,000 units projected for 2024. This growth reflects Letra's dedication to providing customers with a unique shopping experience while also contributing positively to the lives of Mexican artisans.

A Commitment to Social Good

Letra’s commitment to social responsibility is integral to its business model. The brand not only aims to delight its customers but also to sustain traditional Mexican craftsmanship. By fostering training programs in prisons and supporting artisans in Mexico, Letra is dedicated to enhancing the livelihoods of craftsmen, ensuring their traditional skills are passed down through generations. This initiative is part of Letra's broader mission of social good, providing opportunities for communities in Mexico while sharing their artistry with Japan.

Visit the Pop-Up Shop

The Letra pop-up shop at Tokyu Department Store Tamaplaza will run from July 17 (Thursday) to July 30 (Wednesday), located on the first floor of the department store. Shop hours are from 10:00 AM to 8:00 PM, where you can find a vibrant range of mercado bags that embody the theme of "FUN! FUN! FUN!" for this season.

The beautifully designed mercado bags come in a variety of colors and styles, perfect for summer beach outings or casual day trips. They cater to all ages, ensuring everyone can enjoy fashion in their own unique way.

Find the Tokyu Department Store Tamaplaza at: 1-7, Mutsukigaoka, Aoba Ward, Yokohama, Kanagawa, 225-0002.
To learn more about Letra and their products, visit their official webshop: Letra Official WEB SHOP and check out the pop-up shop schedule here: POP UP SHOP Schedule.

Whether you’re looking for a stylish accessory or wishing to support a great cause, Letra’s pop-up shop promises an enriching shopping experience.