BE OPEN Makes Its Mark at the 4th Annual Sustainability Week Asia Conference

BE OPEN Makes Its Mark at Sustainability Week Asia

On March 25, 2025, BE OPEN made its inaugural appearance at the 4th annual Sustainability Week Asia conference held in Bangkok, Thailand. Organized by The Economist Group, this summit serves as a crucial platform where industry leaders and experts gather to discuss the transition to a sustainable future.

Opening with high-profile speeches from Thai government representatives, including officials from the Prime Minister's office and the Ministry of Industry, the conference attracted over 900 delegates from across Asia and beyond. This year marked a significant milestone as BE OPEN joined conversations focused on the future of green energy and sustainable practices in industries such as automotive and architecture.

The discussions included insights on how banks are leading the way towards financing environmentally friendly vehicle options and how Asian manufacturers are gearing to meet net-zero goals. The event also spotlighted revolutionary work from some of the region's most innovative architects exploring sustainable living solutions.

Elena Baturina, the founder of BE OPEN, highlighted the impact of such conferences on fostering collaboration among businesses, investors, and innovators. Her vision for BE OPEN is to nurture the next generation of leaders who will champion sustainability. "It’s essential to educate and motivate young individuals to engage in sustainable change; this is the path forward," said Baturina.

Throughout its history, BE OPEN has worked diligently to identify and address future needs by providing a creative platform for young leaders to realize their potential and innovate for the betterment of our planet.

"We gather hundreds of outstanding creative projects from young people globally each year for our sustainability competitions and strive to raise awareness in both public and private sectors," added Baturina. This approach not only empowers youth but also encourages them to share their ideas, pitch, and discuss solutions that build their confidence and engage them in vital issues.

Since its inception, BE OPEN has functioned as a global initiative dedicated to promoting creativity and innovation. With the aim of cultivating ideas that can find tangible solutions, it plays a crucial role in fostering a culture that values human creativity. By collaborating and exchanging insights at events like Sustainability Week Asia, BE OPEN strives to stay inspired by groundbreaking developments within the region.

BE OPEN is more than just a think tank; it embodies a cultural and social mission backed by international philanthropist and entrepreneur Elena Baturina. The initiative emphasizes the potential of young minds to drive meaningful change in society, focusing on real-world applications that benefit future generations.

In summary, BE OPEN's debut at the Sustainability Week Asia conference underscores its commitment to elevating the dialogue around sustainability. By connecting young creators with established industry leaders, BE OPEN aims to inspire innovation that contributes to a more sustainable and equitable world.