Salama Strengthens Leadership with AIG Veteran Mohamed Ali Bouabane as New CEO

In a strategic move aimed at propelling the company forward, Salama, a prominent regional insurer, has named Mohamed Ali Bouabane as its new Group Chief Executive Officer. This appointment comes at a pivotal juncture for Salama as it embarks on a new phase of expansion and digital transformation.

A Seasoned Industry Expert

Mohamed Ali Bouabane brings to Salama a wealth of experience accrued over more than two decades in the insurance sector. His most recent position was as the CEO of AIG in the GCC and North Africa, where he successfully led strategic initiatives that bolstered operational efficiency and market presence. With a career that spans key markets including Canada, Dubai, and Hong Kong, Bouabane is well-poised to lead Salama into its next chapter, which emphasizes innovation and enhanced market positioning.

His extensive background in risk management and digital transformation will be crucial for Salama as it looks to enhance its services and customer engagement across the Middle East and Africa. “I am delighted to welcome Mohamed to Salama as Group CEO,” commented His Excellency Fahad AlQassim, Chairman of Salama. He added, “His profound industry knowledge and leadership track record makes him the ideal choice to drive our continued success.”

Commitment to Innovation

Bouabane shared his excitement about joining Salama, stating, “I am honoured to be part of Salama, a company renowned for its commitment to providing innovative insurance solutions. With a focus on customer experience and operational excellence, I look forward to collaborating with our talented team to achieve our goals.”

This appointment is part of Salama’s larger strategy to solidify its position as a leader in Takaful insurance solutions, which are central to the company’s operational philosophy. Recognized as one of the world's largest providers of Shariah-compliant insurance solutions, Salama has demonstrated a consistent commitment to customer-centric approaches, ensuring that the needs of its diverse clientele remain at the forefront of its operations.

A Legacy of Excellence

Founded in 1979, Salama has established itself as a pioneer in the Takaful sector, amassing numerous accolades and recognition over the years. With a paid-up capital of AED 939 million, the company’s robust financial standing allows it to offer a wide variety of family, motor, general, and health Takaful solutions. Salama has built a reputation for competitive products tailored to meet the evolving demands of both individual and corporate customers, particularly within the UAE, Egypt, and Algeria.

The leadership transition to Bouabane comes at a time when the insurance industry is facing unprecedented challenges and opportunities, especially with the ongoing digital evolution. His role is expected to not only accelerate Salama's growth trajectory but also to further enhance its commitment to maintaining strong relationships with clients and partners.

With Bouabane at the helm, Salama is set to further its mission of shaping future pathways in the insurance landscape while remaining steadfast in its Takaful principles. As the preferred choice for customers and partners alike, Salama continues to look ahead, embracing innovation to ensure that it meets the changing needs of its clientele effectively.

As this new chapter begins, the industry will undoubtedly be watching closely how Bouabane and his team at Salama navigate the challenges ahead, leveraging digital transformation and strategic insights to reinforce the company’s prestigious position in the market.

For more information about Salama and its range of offerings, visit their official website and explore the innovative insurance solutions that the company is proud to provide to its customers.